Searches in Melbourne are under half their 12-month high, and cafes are not picking it up: too few of the same cafes have it to read a change (none, against 1 in the 90 days before).
No cafe had it in the last 90 days, or the number of the same cafes with it fell by a quarter or more on the 90 days before (from at least 10 cafes) while searches did not rise, or searches are under half their 12-month high and cafes are not picking it up.
The stages run Emerging, Rising, Peaking, Mainstream, Fading. A trend can skip a stage or move back.
A croissant filled with chocolate chip cookie dough and baked with more on top.
3 Melbourne cafes from posts. We haven't seen it on a current menu yet.
3 cafes, cheapest first
Seen in a post, not on its current menu.
Seen in a post, not on its current menu.
Seen in a post, not on its current menu.
Melbourne cafes with Crookie on their menus or in their posts.
Not at the moment: it's fading.
Melbourne searches a month
Searches up by half on Dec 2024.
260 searches, the busiest month.
Tap a number for what changed then.
Share of each city's own cafes with it, last 90 days.
Of the cafes in Melbourne that posted anything that month, how many posted crookie, per 1,000 of them.
It is a share, not a count, so it does not grow just because we follow more cafes. It only grows when more of the cafes we follow take it up.
The month in progress shows here once it is complete, so a part month never reads as a drop. A month with too few cafes posting is left out.
0.0 per 1,000 in Oct 2026, down 100% vs Jun 2026
Searches in Oct 2026, circles sized to match.
5suburbs with cafes posting it
By Nov 2026 (so far)
Each bar is the Melbourne cafes with a post or customer review of it that month; Nov 2026 is not over yet, so its bar is so far.
Crookie has been seen at 5 Melbourne cafes in 5 suburbs.
A croissant filled with chocolate chip cookie dough and baked with more on top. A typical crookie, drawn from Melbourne cafes' own posts, is built from the top down with icing sugar (a light dusting), cookie crust (more cookie dough spread over the top and baked until golden), croissant, top (the top half), cookie dough (chocolate chip cookie dough, piped inside) and croissant, bottom (split open). Each cafe makes its own version, so this is a typical plate, not one cafe's recipe. In all our data to 14 Nov 2026, The Froth has seen it at 5 Melbourne cafes across 5 suburbs, in posts, customer reviews and menus. The 3 in "Where to get one" are the cafes with it on their current menu or in a cafe or creator post.
3 Melbourne cafes have posted it, including Ml bakery in South Melbourne, Lumos Bakery in McKinnon and Rustica Sourdough in South Yarra, though we haven't seen it on a current menu yet. The "Where to get one" list on this page links each post and gives directions. Check with the cafe before you go.
Not at the moment. The Froth rates crookie as Fading as of 14 Nov 2026: searches in Melbourne are under half their 12-month high, and cafes are not picking it up: too few of the same cafes have it to read a change (none, against 1 in the 90 days before). In the 90 days to 14 Nov 2026, under 0.1% of the Melbourne cafes we see well (an Instagram post or a current menu in that time) had it. Among the 1,224 cafes we have followed through both periods, none of the same cafes had it, against 1 in the 90 days before. Melbourne searches for it were down 59% in Aug to Oct 2026 compared with Aug to Oct 2025.
It is on a bigger share of Hobart cafes: 0.8% against Melbourne's under 0.1%, over the last 90 days.
There were 70 searches for crookie in Melbourne in Oct 2026, with all its names added up. Across the 23 months we have, from Dec 2024 to Oct 2026, it ranged from 40 searches (Sep 2026) to 260 (May 2025). These are monthly estimates of search demand in Melbourne.
The earliest Melbourne cafe post or customer review about crookie that The Froth has is from 16 May 2024. We only see what we collect, so that is when we first saw it, not when it started: it may have been sold earlier, here or elsewhere.
A cafe counts for crookie from the first public post or customer review we found about it, the cafe's own post or a customer's, and while it is on the cafe's current menu. Shares are of the cafes we see well: those with an Instagram post or a current menu in the same 90 days, a chain counting once. A change compares the same cafes in the last 90 days with the 90 before, only among cafes we have followed through both, so newly added cafes never look like growth. The 90 days end on the latest day with cafe posts or reviews (14 Nov 2026), not today. Searches are monthly search demand in Melbourne with all of a trend's names added up. Captions stay private; we only link to public posts. The full method is on our "How we track cafe trends" page.