It is on a small share of cafes (0.3% in the last 90 days) and holding steady.
Fewer than 5 Melbourne cafes have it, or the first cafe post or review we have is under 120 days old, or creators are posting it before any cafe has it. It also covers anything on a small share of cafes that is holding steady.
The stages run Emerging, Rising, Peaking, Mainstream, Fading. A trend can skip a stage or move back.
Crisp toast with kaya, a coconut and pandan jam, and thick slices of cold butter, often with soft-boiled eggs.
5 Melbourne cafes have it on their menus.
It's emerging: early days yet.
Melbourne searches a month
Searches up by half on Dec 2024.
1,920 searches, the busiest month.
First Melbourne cafe post or review in our data.
Tap a number for what changed then.
Share of each city's own cafes with it, last 90 days.
Of the cafes in Melbourne that posted anything that month, how many posted kaya toast, per 1,000 of them.
It is a share, not a count, so it does not grow just because we follow more cafes. It only grows when more of the cafes we follow take it up.
The month in progress shows here once it is complete, so a part month never reads as a drop. A month with too few cafes posting is left out.
1.1 per 1,000 in Oct 2026
Cafe menus listing it now, Melbourne.
5 cafe menus
We started reading cafe menus in late 2026. Cafes adding and dropping it each month show here once the first whole month of menu reads is in.
Searches in Oct 2026, circles sized to match.
10suburbs with cafes posting it
By Nov 2026 (so far)
Each bar is the Melbourne cafes with a post or customer review of it that month; Nov 2026 is not over yet, so its bar is so far.
2 suburbs are known only from a menu, which we can't date, so they count in the last month.
Kaya toast is on 5 Melbourne cafe menus and has been posted by cafes in 10 Melbourne suburbs.
Crisp toast with kaya, a coconut and pandan jam, and thick slices of cold butter, often with soft-boiled eggs. A typical kaya toast, drawn from Melbourne cafes' own posts, is built from the top down with soft-boiled eggs (two, cracked into a dish, with soy sauce and white pepper), toast, top (the top slice), cold butter (a thick slab, straight from the fridge), kaya (coconut and egg jam with pandan; some use the brown, caramel kind) and toast, bottom (thin white bread toasted crisp, the crusts cut off). Each cafe makes its own version, so this is a typical plate, not one cafe's recipe. In all our data to 14 Nov 2026, The Froth has seen it at 11 Melbourne cafes across 10 suburbs, in posts, customer reviews and menus. The 5 in "Where to get one" are the cafes with it on their current menu.
It is on 5 Melbourne cafe menus right now, including LuxBite in South Yarra, Mr Toasties in Narre Warren, Myth Cafe in West Melbourne and Warkop Richmond - Coffee & Sandwich in Richmond. The "Where to get one" list on this page has every one, with the price where the menu gives one, links to the menu or post, and directions. Menus change, so check with the cafe before you go.
It is early days. The Froth rates kaya toast as Emerging as of 14 Nov 2026: it is on a small share of cafes (0.3% in the last 90 days) and holding steady. In the 90 days to 14 Nov 2026, 0.3% of the Melbourne cafes we see well (an Instagram post or a current menu in that time) had it. Among the 1,224 cafes we have followed through both periods, none of the same cafes had it, against 2 in the 90 days before. Melbourne searches for it were up 6% in Aug to Oct 2026 compared with Aug to Oct 2025.
It is on a bigger share of Hobart cafes: 0.8% against Melbourne's 0.3%, over the last 90 days.
There were 1,860 searches for kaya toast in Melbourne in Oct 2026, with all its names added up. Across the 23 months we have, from Dec 2024 to Oct 2026, it ranged from 1,110 searches (Dec 2024) to 1,920 (Aug 2025). These are monthly estimates of search demand in Melbourne.
The earliest Melbourne cafe post or customer review about kaya toast that The Froth has is from 17 Jul 2026. We only see what we collect, so that is when we first saw it, not when it started: it may have been sold earlier, here or elsewhere.
A cafe counts for kaya toast from the first public post or customer review we found about it, the cafe's own post or a customer's, and while it is on the cafe's current menu. Shares are of the cafes we see well: those with an Instagram post or a current menu in the same 90 days, a chain counting once. A change compares the same cafes in the last 90 days with the 90 before, only among cafes we have followed through both, so newly added cafes never look like growth. The 90 days end on the latest day with cafe posts or reviews (14 Nov 2026), not today. Searches are monthly search demand in Melbourne with all of a trend's names added up. Captions stay private; we only link to public posts. The full method is on our "How we track cafe trends" page.