Only one cafe has it so far.
Fewer than 5 Melbourne cafes have it, or the first cafe post or review we have is under 120 days old, or creators are posting it before any cafe has it. It also covers anything on a small share of cafes that is holding steady.
The stages run Emerging, Rising, Peaking, Mainstream, Fading. A trend can skip a stage or move back.
Iced coffee or a latte with protein added, as a scoop of protein powder or a ready-made protein milk: thicker and a little sweeter than a plain iced coffee.
1 Melbourne cafe from posts. We haven't seen it on a current menu yet.
It's emerging: early days yet.
Melbourne searches a month
Searches up by half on Dec 2024.
880 searches, the busiest month.
First Melbourne cafe post or review in our data.
Tap a number for what changed then.
Share of each city's own cafes with it, last 90 days.
Of the cafes in Melbourne that posted anything that month, how many posted protein coffee, per 1,000 of them.
It is a share, not a count, so it does not grow just because we follow more cafes. It only grows when more of the cafes we follow take it up.
The month in progress shows here once it is complete, so a part month never reads as a drop. A month with too few cafes posting is left out.
1.1 per 1,000 in Oct 2026
Searches in Oct 2026, circles sized to match.
1suburb with cafes posting it
By Nov 2026 (so far)
Each bar is the Melbourne cafes with a post or customer review of it that month; Nov 2026 is not over yet, so its bar is so far.
Data updated 14 Nov 2026.
Too early to quote: one cafe has had it so far. A quote will appear here once 5 cafes have.
Iced coffee or a latte with protein added, as a scoop of protein powder or a ready-made protein milk: thicker and a little sweeter than a plain iced coffee. A typical protein coffee, drawn from Melbourne cafes' own posts, is built from the top down with straw (through the lid), espresso (a double shot over the top, about 20 g of protein all up), ice (fills the cup before anything is poured) and protein shake (a scoop of vanilla or chocolate protein blended with about 250 ml of milk). Each cafe makes its own version, so this is a typical build, not one cafe's recipe. In all our data to 14 Nov 2026, The Froth has seen it at 1 Melbourne cafe across 1 suburb, in posts, customer reviews and menus. The 1 in "Where to get one" are the cafe with it on its current menu or in a cafe or creator post.
1 Melbourne cafe has posted it, including Pump Cafe in Mooroolbark, though we haven't seen it on a current menu yet. The "Where to get one" list on this page links each post and gives directions. Check with the cafe before you go.
Melbourne cafes also sell protein coffee as "protein". The Froth counts every one of these names as the same trend, from cafes' own posts and menus.
It is on a bigger share of Darwin cafes: 3.6% against Melbourne's under 0.1%, over the last 90 days.
There were 720 searches for protein coffee in Melbourne in Oct 2026, with all its names added up. Across the 23 months we have, from Dec 2024 to Oct 2026, it ranged from 260 searches (Dec 2024) to 880 (Apr 2025). These are monthly estimates of search demand in Melbourne.
The earliest Melbourne cafe post or customer review about protein coffee that The Froth has is from 7 Oct 2026. We only see what we collect, so that is when we first saw it, not when it started: it may have been sold earlier, here or elsewhere.
A cafe counts for protein coffee from the first public post or customer review we found about it, the cafe's own post or a customer's, and while it is on the cafe's current menu. Shares are of the cafes we see well: those with an Instagram post or a current menu in the same 90 days, a chain counting once. A change compares the same cafes in the last 90 days with the 90 before, only among cafes we have followed through both, so newly added cafes never look like growth. The 90 days end on the latest day with cafe posts or reviews (14 Nov 2026), not today. Searches are monthly search demand in Melbourne with all of a trend's names added up. Captions stay private; we only link to public posts. The full method is on our "How we track cafe trends" page.