Only one cafe has it so far.
Fewer than 5 Darwin cafes have it, or the first review we have is under 120 days old. It also covers anything on a small share of cafes that is holding steady.
The stages run Emerging, Rising, Peaking, Mainstream, Fading. A trend can skip a stage or move back.
Japanese green tea roasted until it turns brown, usually whisked into milk as a latte: nutty, toasty and lower in caffeine than matcha.
Drawn as an iced hojicha latte, the drink Darwin cafes most often put it in.
We haven't seen it on a Darwin cafe menu or in a Darwin cafe's own post yet. Check back soon.
It's emerging: early days yet.
Darwin's figures come from Google reviews and cafe menus (56 Darwin cafes with a review or menu in the last 90 days). We don't read Darwin cafes' posts yet, so this is a small sample and a drink shows up here later than it would in posts.
Darwin searches a month
First Darwin review in our data.
80 searches, the most yet.
Tap a number for what changed then.
Share of each city's own cafes with it, last 90 days.
Searches in Oct 2026, circles sized to match.
1suburb with cafes that have it
By Nov 2026 (so far)
Each bar is the Darwin cafes with a customer review of it that month; Nov 2026 is not over yet, so its bar is so far.
Data updated 14 Nov 2026.
Too early to quote: one cafe has had it so far. A quote will appear here once 5 cafes have.
Japanese green tea roasted until it turns brown, usually whisked into milk as a latte: nutty, toasty and lower in caffeine than matcha. In all our data to 14 Nov 2026, The Froth has seen it at 1 Darwin cafe across 1 suburb, in Google reviews and menus.
There were 80 searches for hojicha in Darwin in Oct 2026, with all its names added up. Across the 23 months we have, from Dec 2024 to Oct 2026, it ranged from 20 searches (Dec 2024) to 80 (Oct 2026). These are monthly estimates of search demand in Darwin.
The earliest Darwin customer review about hojicha that The Froth has is from 6 Sep 2026. We only see what we collect, so that is when we first saw it, not when it started: it may have been sold earlier, here or elsewhere.
It is on a bigger share of Brisbane cafes: 4.8% against Darwin's 0%, over the last 90 days.
A typical iced hojicha latte, drawn from Darwin cafes' menus and reviews, is built from the top down with hojicha (roasted green tea powder whisked with warm water, poured on last), ice (fills the cup before anything is poured) and cold milk (about 200 ml). Each cafe makes its own version, so this is a typical build, not one cafe's recipe.
A cafe counts for hojicha from the first Google review we found that mentions it, and while it is on the cafe's current menu. Shares are of the cafes we see well: those with a current menu in the same 90 days, a chain counting once. A change compares the same cafes in the last 90 days with the 90 before, only among cafes we have followed through both, so newly added cafes never look like growth. The 90 days end on the latest day with new reviews or menus (14 Nov 2026), not today. Searches are monthly search demand in Darwin with all of a trend's names added up. The full method is on our "How we track cafe trends" page.