It is on a small share of cafes (4.3% in the last 90 days) and holding steady.
Fewer than 5 Melbourne cafes have it, or the first cafe post or review we have is under 120 days old, or creators are posting it before any cafe has it. It also covers anything on a small share of cafes that is holding steady.
The stages run Emerging, Rising, Peaking, Mainstream, Fading. A trend can skip a stage or move back.
Japanese green tea roasted until it turns brown, usually whisked into milk as a latte: nutty, toasty and lower in caffeine than matcha.
Drawn as an iced hojicha latte, the drink Melbourne cafes most often put it in.
94 Melbourne cafes: 69 on their menus, 25 from posts.
Showing 10 of 94 cafes, cheapest first
Melbourne cafes with Hojicha on their menus or in their posts.
Each bar is the Melbourne cafes whose menu lists hojicha in that flavour. Under each flavour is the menu line most of those cafes use.
A chain counts as one cafe however many shops it has.
It's emerging: early days yet.
Melbourne searches a month
Searches up by half on Dec 2024.
8,200 searches, the most yet.
Tap a number for what changed then.
Share of each city's own cafes with it, last 90 days.
Of the cafes in Melbourne that posted anything that month, how many posted hojicha, per 1,000 of them.
It is a share, not a count, so it does not grow just because we follow more cafes. It only grows when more of the cafes we follow take it up.
The month in progress shows here once it is complete, so a part month never reads as a drop. A month with too few cafes posting is left out.
13 per 1,000 in Oct 2026, 1.9× vs Jun 2026
Cafe menus listing it now, Melbourne.
69 cafe menus
We started reading cafe menus in late 2026. Cafes adding and dropping it each month show here once the first whole month of menu reads is in.
Searches in Oct 2026, circles sized to match.
57suburbs with cafes posting it
By Nov 2026 (so far)
Each bar is the Melbourne cafes with a post or customer review of it that month; Nov 2026 is not over yet, so its bar is so far.
18 suburbs are known only from a menu, which we can't date, so they count in the last month.
Each bar is the share of an area's cafes posting it in the last 90 days, from cafe and customer posts only. Tap an area to see it.
Hojicha is on 69 Melbourne cafe menus and has been posted by cafes in 57 Melbourne suburbs.
Japanese green tea roasted until it turns brown, usually whisked into milk as a latte: nutty, toasty and lower in caffeine than matcha. In all our data to 14 Nov 2026, The Froth has seen it at 108 Melbourne cafes across 57 suburbs, in posts, customer reviews and menus. The 94 in "Where to get one" are the cafes with it on their current menu or in a cafe or creator post.
It is on 69 Melbourne cafe menus right now, including Hoshino - Ringwood East in Ringwood East, Malcolm Corner by Matcha Kona in South Yarra, Plus Coffee & Co in Melbourne and Bob's Your Uncle Cafe in Doncaster East. 25 more cafes have posted it, though it is not on their current menu. The "Where to get one" list on this page has every one, with the price where the menu gives one, links to the menu or post, and directions. Menus change, so check with the cafe before you go.
The average is $7.07, from 51 Melbourne cafe menus as of 15 Nov 2026. Most charge between $5.50 and $8.50; the lowest we have seen is $5 and the highest $13.99.
It is on a bigger share of Brisbane cafes: 4.8% against Melbourne's 4.3%, over the last 90 days.
It is early days. The Froth rates hojicha as Emerging as of 14 Nov 2026: it is on a small share of cafes (4.3% in the last 90 days) and holding steady. In the 90 days to 14 Nov 2026, 4.3% of the Melbourne cafes we see well (an Instagram post or a current menu in that time) had it. Among the 1,224 cafes we have followed through both periods, 5 of the same cafes had it, against 6 in the 90 days before. Melbourne searches for it were up 3% in Aug to Oct 2026 compared with Aug to Oct 2025.
There were 8,200 searches for hojicha in Melbourne in Oct 2026, with all its names added up. Across the 23 months we have, from Dec 2024 to Oct 2026, it ranged from 3,780 searches (Dec 2024) to 8,200 (Oct 2026). These are monthly estimates of search demand in Melbourne.
The earliest Melbourne cafe post or customer review about hojicha that The Froth has is from 16 Jan 2021. We only see what we collect, so that is when we first saw it, not when it started: it may have been sold earlier, here or elsewhere.
A typical iced hojicha latte, drawn from Melbourne cafes' own posts, is built from the top down with hojicha (roasted green tea powder whisked with warm water, poured on last), ice (fills the cup before anything is poured) and cold milk (about 200 ml). Each cafe makes its own version, so this is a typical build, not one cafe's recipe.
A cafe counts for hojicha from the first public post or customer review we found about it, the cafe's own post or a customer's, and while it is on the cafe's current menu. Shares are of the cafes we see well: those with an Instagram post or a current menu in the same 90 days, a chain counting once. A change compares the same cafes in the last 90 days with the 90 before, only among cafes we have followed through both, so newly added cafes never look like growth. The 90 days end on the latest day with cafe posts or reviews (14 Nov 2026), not today. Searches are monthly search demand in Melbourne with all of a trend's names added up. Captions stay private; we only link to public posts. The full method is on our "How we track cafe trends" page.