It is on 42% of cafes in the last 90 days and holding steady.
At least 28% of the cafes we see well had it in the last 90 days, and nothing says it is rising, peaking or fading.
The stages run Emerging, Rising, Peaking, Mainstream, Fading. A trend can skip a stage or move back.
Finely ground Japanese green tea whisked with water and usually poured over milk, hot or iced: grassy, a little bitter and bright green.
Drawn as an iced matcha latte, the drink Melbourne cafes most often put it in.
985 Melbourne cafes: 759 on their menus, 226 from posts.
Showing 10 of 985 cafes, cheapest first
Melbourne cafes with Matcha on their menus or in their posts.
Each bar is the Melbourne cafes whose menu lists matcha in that flavour. Under each flavour is the menu line most of those cafes use.
A chain counts as one cafe however many shops it has.
It's mainstream now: well established.
Melbourne searches a month
Searches up by half on Dec 2024.
52,330 searches, the most yet.
Tap a number for what changed then.
Share of each city's own cafes with it, last 90 days.
Of the cafes in Melbourne that posted anything that month, how many posted matcha, per 1,000 of them.
It is a share, not a count, so it does not grow just because we follow more cafes. It only grows when more of the cafes we follow take it up.
The month in progress shows here once it is complete, so a part month never reads as a drop. A month with too few cafes posting is left out.
154 per 1,000 in Oct 2026, 2.6× vs Jun 2026
Cafe menus listing it now, Melbourne.
759 cafe menus
We started reading cafe menus in late 2026. Cafes adding and dropping it each month show here once the first whole month of menu reads is in.
Searches in Oct 2026, circles sized to match.
282suburbs with cafes posting it
By Nov 2026 (so far)
Each bar is the Melbourne cafes with a post or customer review of it that month; Nov 2026 is not over yet, so its bar is so far.
87 suburbs are known only from a menu, which we can't date, so they count in the last month.
Each bar is the share of an area's cafes posting it in the last 90 days, from cafe and customer posts only. Tap an area to see it.
Matcha is on 759 Melbourne cafe menus and has been posted by cafes in 282 Melbourne suburbs.
Finely ground Japanese green tea whisked with water and usually poured over milk, hot or iced: grassy, a little bitter and bright green. In all our data to 14 Nov 2026, The Froth has seen it at 1,074 Melbourne cafes across 282 suburbs, in posts, customer reviews and menus. The 985 in "Where to get one" are the cafes with it on their current menu or in a cafe or creator post.
It is on 759 Melbourne cafe menus right now, including Eating House in Rowville, Clancy's Bakehouse in Malvern East, Little Nooky Cafe Melbourne in Melbourne and Agenda Cafe in Moonee Ponds. 226 more cafes have posted it, though it is not on their current menu. The "Where to get one" list on this page has every one, with the price where the menu gives one, links to the menu or post, and directions. Menus change, so check with the cafe before you go.
The average is $7.06, from 602 Melbourne cafe menus as of 15 Nov 2026. Most charge between $5 and $9.89; the lowest we have seen is $3.50 and the highest $16.
It is on a bigger share of Gold Coast cafes: 44% against Melbourne's 42%, over the last 90 days.
It is well established rather than growing fast. The Froth rates matcha as Mainstream as of 14 Nov 2026: it is on 42% of cafes in the last 90 days and holding steady. In the 90 days to 14 Nov 2026, 42% of the Melbourne cafes we see well (an Instagram post or a current menu in that time) had it. Among the 1,224 cafes we have followed through both periods, 134 of the same cafes had it, against 115 in the 90 days before (up 17%). Melbourne searches for it were up 9% in Aug to Oct 2026 compared with Aug to Oct 2025.
There were 52,330 searches for matcha in Melbourne in Oct 2026, with all its names added up. Across the 23 months we have, from Dec 2024 to Oct 2026, it ranged from 20,250 searches (Dec 2024) to 52,330 (Oct 2026). These are monthly estimates of search demand in Melbourne.
The earliest Melbourne cafe post or customer review about matcha that The Froth has is from 28 Jul 2022. We only see what we collect, so that is when we first saw it, not when it started: it may have been sold earlier, here or elsewhere.
A typical iced matcha latte, drawn from Melbourne cafes' own posts, is built from the top down with whisked matcha (2 to 4 g of matcha whisked with 60 ml of warm water, poured on last), ice (fills the cup before anything is poured) and cold milk (about 200 ml, often oat, lightly sweetened). Each cafe makes its own version, so this is a typical build, not one cafe's recipe.
A cafe counts for matcha from the first public post or customer review we found about it, the cafe's own post or a customer's, and while it is on the cafe's current menu. Shares are of the cafes we see well: those with an Instagram post or a current menu in the same 90 days, a chain counting once. A change compares the same cafes in the last 90 days with the 90 before, only among cafes we have followed through both, so newly added cafes never look like growth. The 90 days end on the latest day with cafe posts or reviews (14 Nov 2026), not today. Searches are monthly search demand in Melbourne with all of a trend's names added up. Captions stay private; we only link to public posts. The full method is on our "How we track cafe trends" page.