What's catching on in Melbourne cafes
Every trend we follow, what it costs and where to get it.
Search Melbourne menus
- 8,479 cafes read
- Updated
Melbourne right nowHow these are worked out
Rising fastest: the change in Melbourne Google searches, Aug to Oct 2026 against the same months of 2025, among trends that are rising or emerging. A change shows only when a trend had 50 or more searches a month both now and then; below that, its searches a month show instead.
Most common: the share of Melbourne cafes we read that had it in the last 90 days.
Prices: the average on 332 Melbourne cafe menus that list a flat white with a price, one price per cafe.
Cooling off: trends at the Fading or Peaking stage in Melbourne that 8 or more cafes have had, the biggest fall in searches first. The fall is the same comparison as the rises, and shows only from the same base of searches.
How these are worked out
Rising fastest: the change in Melbourne Google searches, Aug to Oct 2026 against the same months of 2025, among trends that are rising or emerging. A change shows only when a trend had 50 or more searches a month both now and then; below that, its searches a month show instead.
Most common: the share of Melbourne cafes we read that had it in the last 90 days.
Prices: the average on 332 Melbourne cafe menus that list a flat white with a price, one price per cafe.
Cooling off: trends at the Fading or Peaking stage in Melbourne that 8 or more cafes have had, the biggest fall in searches first. The fall is the same comparison as the rises, and shows only from the same base of searches.
- Rising fastest, searches vs a year ago
- Most common42%Matcha of Melbourne cafes
FeaturedRising drink
Mont Blanc coffee
Iced cold brew under a thick cap of sweet citrus cream, finished with lemon or yuzu zest, so the bitter coffee is sipped through a cool, tangy cream.
Melbourne cafe trendsThe order
By the change in Melbourne Google searches, Aug to Oct 2026 against the same months of 2025. Trends without a search figure come last, the ones on the most cafes first.
Every trend by stage is further down, under Every Melbourne trend.
The order
By the change in Melbourne Google searches, Aug to Oct 2026 against the same months of 2025. Trends without a search figure come last, the ones on the most cafes first.
Every trend by stage is further down, under Every Melbourne trend.
Drinks and food, fastest rising first
- Cold foamRising drink$8.99average
- Salt breadRising bake Micro13cafes so far
- Jasmine matcha cloudEmerging drink Micro2cafes so farToo few searches to chart yet
- Salted mapleRising flavour10cafes so far
- UbeRising flavour$8.67average
- Mont Blanc coffeeRising drink$9.44average
- Coconut matcha cloudRising drink$9.31average
- ElderflowerEmerging flavour Micro3cafes so far
- Hot honeyRising ingredient86cafes so far
- Iced turmeric latteEmerging drink Micro$7.18averageNot searched enough to chart yet
- Iced latteRising drink$6.80average
- Chilli crispRising ingredient41cafes so far
- BiscoffRising flavour$8.81average
- HibiscusRising flavour$8.04average
- Cold brewRising drink$6.83average
- Protein coffeeEmerging drink Micro1cafe so far
- EinspannerEmerging drink11cafes so far
- Coconut cloudEmerging drink13cafes so far
- MortadellaRising ingredient62cafes so far
- YuzuRising flavour$8.15average
- TiramisuRising flavour$9.57average
- Coconut water cold brewEmerging drink Micro1cafe so far
- Matcha cloudRising drink$9.03average
- Smash burgerEmerging dish$22.85average
- CroffleEmerging bake Micro5cafes so far
- Breakfast burritoEmerging dish$22.97average
- CanelePeaking bake$6.02average
- Earl grey matchaEmerging drink$9.33average
- ShokupanEmerging bake35cafes so far
- MatchaMainstream drink$6.00average
- Coconut water espressoEmerging drink Micro3cafes so farToo few searches to chart yet
- Mango matchaEmerging drink$9.60average
- Kaya toastEmerging dish Micro11cafes so far
- HojichaEmerging drink$7.07average
- BirriaEmerging dish$23.47average
- Souffle pancakeEmerging sweet Micro7cafes so far
- Basque cheesecakeEmerging sweet$12.31average
- Turkish eggsEmerging dish$24.68average
- Black sesameEmerging flavour$7.15average
- Katsu sandoEmerging dish$18.39average
- NdujaEmerging ingredient22cafes so far
- PandanEmerging flavour20cafes so far
- Chilli scramblePeaking dish$23.53average
- PistachioEmerging flavour$9.17average
- HoneycombEmerging flavour7cafes so far
- TaroEmerging flavour$6.99average
- LavenderEmerging flavour16cafes so far
- Blueberry matchaEmerging drink Micro12cafes so far
- Strawberry matchaEmerging drink$9.51average
- CrookieFading bake Micro5cafes so far
- Dubai chocolateFading sweet$21.88average
- Pistachio croissantFading bake$8.86average
- CruffinEmerging bake$7.01averageNot searched enough to chart yet
- Milk bunEmerging bake20cafes so far
- Brown butterEmerging flavour Micro5cafes so far
- Coconut matcha slushieTracked drink MicroNew here, little data yet
- Matcha donutTracked drink MicroNew here, little data yet
Out with the dog?80 cafes in Melbourne with something for dogs on the menu
46 ones to watch
Melbourne cafe trends with the strongest early signals, scored out of 100.
The early signal score
A number from 0 to 100 for how strong a trend's early signals are today. It is new and unproven. It is not a prediction and not a chance of anything: we do not have enough history yet to test one.
- Spread 22% of the score
- How many unrelated cafes posted it, and across how many suburbs.
- Momentum 22% of the score
- Whether more of the same cafes post it now than before, or more cafes and creators than its own history predicts.
- Search 16% of the score
- How many people in Melbourne search for it, and whether that is growing.
- Creators 10% of the score
- How many independent food creators posted it.
- Confirmation 10% of the score
- How many different kinds of evidence agree: cafe posts, creators, menus, reviews, press, searches.
- Engagement 8% of the score
- Whether posts about it get more likes than the cafe's usual post.
- Names 7% of the score
- Whether cafes are giving it their own names.
- Freshness 5% of the score
- Whether we first saw it recently and it is still being posted.
A part with too little behind it is left out and marked "not enough yet", so missing data never counts against a trend. Anything seen at fewer than 3 cafes is held at 25 or under, and anything no cafe has posted yet at 10.
Every day we record each score and the figures behind it, for the trends that go nowhere too, so the score can be checked against what happens and corrected.
Version 0.1, set on 12 Nov 2026. How the score works, in full
“Up from” compares the same cafes with the 90 days before.
Most and least trendy suburbsThe map
Each area is coloured by the share of its cafes that posted a rising or emerging trend in the last 90 days, against Melbourne as a whole.
Tap or point at an area for the three trends most ahead of Melbourne there (5 or more cafes posting each).
The map
Each area is coloured by the share of its cafes that posted a rising or emerging trend in the last 90 days, against Melbourne as a whole.
Tap or point at an area for the three trends most ahead of Melbourne there (5 or more cafes posting each).
Suburb by suburbSuburb by suburb
Suburbs with 12 or more cafes we follow that posted in the last 90 days (15 in Melbourne), in order of the share of those cafes that posted a rising trend. Smaller suburbs are left out of the order: in a suburb of a few cafes, one or two posts move it a long way.
Suburb by suburb
Suburbs with 12 or more cafes we follow that posted in the last 90 days (15 in Melbourne), in order of the share of those cafes that posted a rising trend. Smaller suburbs are left out of the order: in a suburb of a few cafes, one or two posts move it a long way.
Cafes on a rising trend, last 90 days, most first
- RichmondCity and Inner South40%6 of 15 we follow
- HawthornInner East38%5 of 13 we follow
- Moonee PondsInner North38%5 of 13 we follow
- CarltonCity and Inner South33%8 of 24 we follow
- IvanhoeNorth East33%4 of 12 we follow
- South MelbourneCity and Inner South28%5 of 18 we follow
- CheltenhamBayside27%4 of 15 we follow
- Melbourne CBDCity and Inner South27%17 of 64 we follow
- Port MelbourneCity and Inner South25%3 of 12 we follow
- South YarraCity and Inner South24%4 of 17 we follow
- CollingwoodInner North21%3 of 14 we follow
- BrunswickInner North18%5 of 28 we follow
- BrightonBayside14%2 of 14 we follow
- PrestonNorth East7%1 of 14 we follow
- DocklandsCity and Inner South0%0 of 14 we follow
72 smaller suburbs have too few cafes to rank
Every Melbourne trendWhat the cards show
Each card shows the typical price on Melbourne menus, or how many Melbourne cafes have it so far when there is no price yet. The line is Melbourne searches a month for the last 24 complete months, or cafes each quarter when there are too few searches.
Trends are grouped by stage, rising first. Within a stage, the trends in the most cafes in the last 90 days come first.
Micro means fewer than 10 cafes have posted it in the last 90 days in every city we track. The tag goes by itself once 10 or more cafes in any city have it.
What the cards show
Each card shows the typical price on Melbourne menus, or how many Melbourne cafes have it so far when there is no price yet. The line is Melbourne searches a month for the last 24 complete months, or cafes each quarter when there are too few searches.
Trends are grouped by stage, rising first. Within a stage, the trends in the most cafes in the last 90 days come first.
Micro means fewer than 10 cafes have posted it in the last 90 days in every city we track. The tag goes by itself once 10 or more cafes in any city have it.
55 trends by stage, rising first, and 2 not staged yet.
16 trends
RisingRising
At least 10 cafes had it in the last 90 days, and either the number of the same cafes with it grew by a quarter or more on the 90 days before (counting only cafes we have read through both periods, and at least 10 of them), or it is new among them, or Melbourne searches rose by a quarter or more while those cafes held steady.
Rising
At least 10 cafes had it in the last 90 days, and either the number of the same cafes with it grew by a quarter or more on the 90 days before (counting only cafes we have read through both periods, and at least 10 of them), or it is new among them, or Melbourne searches rose by a quarter or more while those cafes held steady.
More cafes each quarter, or searches climbing.
- Iced latteRising drink$6.80average
- Cold brewRising drink$6.83average
- Mont Blanc coffeeRising drink$9.44average
- Cold foamRising drink$8.99average
- BiscoffRising flavour$8.81average
- TiramisuRising flavour$9.57average
- Hot honeyRising ingredient86cafes so far
- YuzuRising flavour$8.15average
- Matcha cloudRising drink$9.03average
- MortadellaRising ingredient62cafes so far
2 trends
PeakingPeaking
At least 17.5% of the cafes we see well had it in the last 90 days but searches are falling or well below their 12-month high, or fewer of the same cafes have it than in the 90 days before (from at least 10) while searches hold.
Peaking
At least 17.5% of the cafes we see well had it in the last 90 days but searches are falling or well below their 12-month high, or fewer of the same cafes have it than in the 90 days before (from at least 10) while searches hold.
Widespread, but demand is easing off its high.
33 trends
EmergingEmerging
Fewer than 5 Melbourne cafes have it, or the first cafe post or review we have is under 120 days old, or creators are posting it before any cafe has it. It also covers anything on a small share of cafes that is holding steady.
Emerging
Fewer than 5 Melbourne cafes have it, or the first cafe post or review we have is under 120 days old, or creators are posting it before any cafe has it. It also covers anything on a small share of cafes that is holding steady.
A few cafes have it, or creators have started posting it.
- Strawberry matchaEmerging drink$9.51average
- Basque cheesecakeEmerging sweet$12.31average
- Turkish eggsEmerging dish$24.68average
- HojichaEmerging drink$7.07average
- PistachioEmerging flavour$9.17average
- Breakfast burritoEmerging dish$22.97average
- Mango matchaEmerging drink$9.60average
- TaroEmerging flavour$6.99average
- Smash burgerEmerging dish$22.85average
- ShokupanEmerging bake35cafes so far
Show all 33 emerging trendsShow fewer
- Black sesameEmerging flavour$7.15average
- Katsu sandoEmerging dish$18.39average
- CruffinEmerging bake$7.01averageNot searched enough to chart yet
- Earl grey matchaEmerging drink$9.33average
- NdujaEmerging ingredient22cafes so far
- BirriaEmerging dish$23.47average
- PandanEmerging flavour20cafes so far
- Milk bunEmerging bake20cafes so far
- LavenderEmerging flavour16cafes so far
- Coconut cloudEmerging drink13cafes so far
- Blueberry matchaEmerging drink Micro12cafes so far
- EinspannerEmerging drink11cafes so far
- Iced turmeric latteEmerging drink Micro$7.18averageNot searched enough to chart yet
- Kaya toastEmerging dish Micro11cafes so far
- HoneycombEmerging flavour7cafes so far
- Souffle pancakeEmerging sweet Micro7cafes so far
- Brown butterEmerging flavour Micro5cafes so far
- CroffleEmerging bake Micro5cafes so far
- Coconut water espressoEmerging drink Micro3cafes so farToo few searches to chart yet
- ElderflowerEmerging flavour Micro3cafes so far
- Jasmine matcha cloudEmerging drink Micro2cafes so farToo few searches to chart yet
- Coconut water cold brewEmerging drink Micro1cafe so far
- Protein coffeeEmerging drink Micro1cafe so far
1 trend
MainstreamMainstream
At least 28% of the cafes we see well had it in the last 90 days, and nothing says it is rising, peaking or fading.
Mainstream
At least 28% of the cafes we see well had it in the last 90 days, and nothing says it is rising, peaking or fading.
On a big share of cafes, holding steady.
3 trends
FadingFading
No cafe had it in the last 90 days, or the number of the same cafes with it fell by a quarter or more on the 90 days before (from at least 10 cafes) while searches did not rise, or searches are under half their 12-month high and cafes are not picking it up.
Fading
No cafe had it in the last 90 days, or the number of the same cafes with it fell by a quarter or more on the 90 days before (from at least 10 cafes) while searches did not rise, or searches are under half their 12-month high and cafes are not picking it up.
Cafes or searches dropping away.
Not staged yet, too little to go on so far: Coconut matcha slushie, Matcha donut.
How these are counted
A cafe counts from the first public post or customer review we found about a trend, by the cafe or a customer, and while it is on its current menu. Cafes and suburbs are counted so far.
Shares are of cafes with an Instagram post or a current menu in the last 90 days, a chain counting once, to 14 Nov 2026. Change in how many of the same cafes had it: the last 90 days against the 90 before, among the 1,224 cafes we have read through both.
The figures in full
Rising
- Iced latte
- 649 Melbourne cafes in 247 suburbs so far; 29% of cafes in the 90 days to 14 Nov 2026 (567 of 1,955); 44 of the same cafes had it, against 18 in the 90 days before (up 144%). Up by a quarter or more on the previous 90 days, among the same cafes.
- Cold brew
- 347 Melbourne cafes in 153 suburbs so far; 15% of cafes in the 90 days to 14 Nov 2026 (300 of 1,955); 26 of the same cafes had it, against 15 in the 90 days before (up 73%). Up by a quarter or more on the previous 90 days, among the same cafes.
- Mont Blanc coffee
- 145 Melbourne cafes in 98 suburbs so far; 6% of cafes in the 90 days to 14 Nov 2026 (117 of 1,955); 16 of the same cafes had it, against 12 in the 90 days before (up 33%). Up by a quarter or more on the previous 90 days, among the same cafes.
- Cold foam
- 115 Melbourne cafes in 105 suburbs so far; 5.1% of cafes in the 90 days to 14 Nov 2026 (99 of 1,955); 22 of the same cafes had it, against 16 in the 90 days before (up 38%). Up by a quarter or more on the previous 90 days, among the same cafes.
- Biscoff
- 86 Melbourne cafes in 96 suburbs so far; 3.9% of cafes in the 90 days to 14 Nov 2026 (76 of 1,955); 6 of the same cafes had it, against 5 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Tiramisu
- 94 Melbourne cafes in 66 suburbs so far; 3.7% of cafes in the 90 days to 14 Nov 2026 (73 of 1,955); 6 of the same cafes had it, against 7 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Hot honey
- 86 Melbourne cafes in 71 suburbs so far; 3.7% of cafes in the 90 days to 14 Nov 2026 (73 of 1,955); 7 of the same cafes had it, against 8 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Yuzu
- 77 Melbourne cafes in 52 suburbs so far; 3.2% of cafes in the 90 days to 14 Nov 2026 (63 of 1,955); 5 of the same cafes had it, against none in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Matcha cloud
- 56 Melbourne cafes in 42 suburbs so far; 2.5% of cafes in the 90 days to 14 Nov 2026 (48 of 1,955); 5 of the same cafes had it, against 4 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Mortadella
- 62 Melbourne cafes in 51 suburbs so far; 2.4% of cafes in the 90 days to 14 Nov 2026 (46 of 1,955); 9 of the same cafes had it, against 7 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Ube
- 45 Melbourne cafes in 43 suburbs so far; 1.8% of cafes in the 90 days to 14 Nov 2026 (36 of 1,955); 5 of the same cafes had it, against 1 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Chilli crisp
- 41 Melbourne cafes in 37 suburbs so far; 1.8% of cafes in the 90 days to 14 Nov 2026 (36 of 1,955); 3 of the same cafes had it, against 2 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Coconut matcha cloud
- 32 Melbourne cafes in 35 suburbs so far; 1.4% of cafes in the 90 days to 14 Nov 2026 (28 of 1,955); 1 of the same cafes had it, against 1 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Hibiscus
- 19 Melbourne cafes in 17 suburbs so far; 0.9% of cafes in the 90 days to 14 Nov 2026 (17 of 1,955). Search up by a quarter or more while cafes hold steady.
- Salt bread
- 13 Melbourne cafes in 11 suburbs so far; 0.5% of cafes in the 90 days to 14 Nov 2026 (9 of 1,955); 1 of the same cafes had it, against 4 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Salted maple
- 10 Melbourne cafes in 8 suburbs so far; 0.4% of cafes in the 90 days to 14 Nov 2026 (8 of 1,955); 2 of the same cafes had it, against none in the 90 days before. Search up by a quarter or more while cafes hold steady.
Peaking
- Chilli scramble
- 414 Melbourne cafes in 186 suburbs so far; 15% of cafes in the 90 days to 14 Nov 2026 (301 of 1,955); 27 of the same cafes had it, against 34 in the 90 days before (down 21%). Fewer of the same cafes have it while search holds.
- Canele
- 36 Melbourne cafes in 25 suburbs so far; 1.1% of cafes in the 90 days to 14 Nov 2026 (21 of 1,955); 4 of the same cafes had it, against 10 in the 90 days before (down 60%). Fewer of the same cafes have it while search holds.
Emerging
- Strawberry matcha
- 269 Melbourne cafes in 170 suburbs so far; 11% of cafes in the 90 days to 14 Nov 2026 (215 of 1,955); 20 of the same cafes had it, against 17 in the 90 days before (up 18%). At a small share of cafes and holding steady.
- Basque cheesecake
- 125 Melbourne cafes in 83 suburbs so far; 4.8% of cafes in the 90 days to 14 Nov 2026 (94 of 1,955); 19 of the same cafes had it, against 18 in the 90 days before (up 6%). At a small share of cafes and holding steady.
- Turkish eggs
- 109 Melbourne cafes in 83 suburbs so far; 4.5% of cafes in the 90 days to 14 Nov 2026 (87 of 1,955); 11 of the same cafes had it, against 10 in the 90 days before (up 10%). At a small share of cafes and holding steady.
- Hojicha
- 108 Melbourne cafes in 57 suburbs so far; 4.3% of cafes in the 90 days to 14 Nov 2026 (83 of 1,955); 5 of the same cafes had it, against 6 in the 90 days before. At a small share of cafes and holding steady.
- Pistachio
- 92 Melbourne cafes in 91 suburbs so far; 3.4% of cafes in the 90 days to 14 Nov 2026 (66 of 1,955); 7 of the same cafes had it, against 9 in the 90 days before. At a small share of cafes and holding steady.
- Breakfast burrito
- 64 Melbourne cafes in 63 suburbs so far; 2.6% of cafes in the 90 days to 14 Nov 2026 (51 of 1,955); 6 of the same cafes had it, against 9 in the 90 days before. At a small share of cafes and holding steady.
- Mango matcha
- 54 Melbourne cafes in 58 suburbs so far; 2.5% of cafes in the 90 days to 14 Nov 2026 (48 of 1,955); 1 of the same cafes had it, against none in the 90 days before. At a small share of cafes and holding steady.
- Taro
- 44 Melbourne cafes in 35 suburbs so far; 1.7% of cafes in the 90 days to 14 Nov 2026 (33 of 1,955); 2 of the same cafes had it, against 5 in the 90 days before. At a small share of cafes and holding steady.
- Smash burger
- 39 Melbourne cafes in 34 suburbs so far; 1.5% of cafes in the 90 days to 14 Nov 2026 (30 of 1,955); 6 of the same cafes had it, against 5 in the 90 days before. At a small share of cafes and holding steady.
- Shokupan
- 35 Melbourne cafes in 32 suburbs so far; 1.4% of cafes in the 90 days to 14 Nov 2026 (28 of 1,955); 3 of the same cafes had it, against 2 in the 90 days before. At a small share of cafes and holding steady.
- Black sesame
- 34 Melbourne cafes in 26 suburbs so far; 1.4% of cafes in the 90 days to 14 Nov 2026 (28 of 1,955); 3 of the same cafes had it, against 1 in the 90 days before. At a small share of cafes and holding steady.
- Katsu sando
- 32 Melbourne cafes in 44 suburbs so far; 1.3% of cafes in the 90 days to 14 Nov 2026 (26 of 1,955); 2 of the same cafes had it, against 1 in the 90 days before. At a small share of cafes and holding steady.
- Cruffin
- 33 Melbourne cafes in 33 suburbs so far; 1.2% of cafes in the 90 days to 14 Nov 2026 (23 of 1,955); 4 of the same cafes had it, against 6 in the 90 days before. At a small share of cafes and holding steady.
- Earl grey matcha
- 27 Melbourne cafes in 30 suburbs so far; 0.9% of cafes in the 90 days to 14 Nov 2026 (18 of 1,955); 2 of the same cafes had it, against 2 in the 90 days before. At a small share of cafes and holding steady.
- Nduja
- 22 Melbourne cafes in 22 suburbs so far; 0.9% of cafes in the 90 days to 14 Nov 2026 (17 of 1,955); 1 of the same cafes had it, against 3 in the 90 days before. At a small share of cafes and holding steady.
- Birria
- 20 Melbourne cafes in 20 suburbs so far; 0.9% of cafes in the 90 days to 14 Nov 2026 (17 of 1,955); none of the same cafes had it, against 1 in the 90 days before. At a small share of cafes and holding steady.
- Pandan
- 20 Melbourne cafes in 15 suburbs so far; 0.8% of cafes in the 90 days to 14 Nov 2026 (15 of 1,955); none of the same cafes had it, against 1 in the 90 days before. At a small share of cafes and holding steady.
- Milk bun
- 20 Melbourne cafes in 20 suburbs so far; 0.7% of cafes in the 90 days to 14 Nov 2026 (14 of 1,955); 5 of the same cafes had it, against 1 in the 90 days before. At a small share of cafes and holding steady.
- Lavender
- 16 Melbourne cafes in 17 suburbs so far; 0.7% of cafes in the 90 days to 14 Nov 2026 (14 of 1,955); 1 of the same cafes had it, against 3 in the 90 days before. At a small share of cafes and holding steady.
- Coconut cloud
- 13 Melbourne cafes in 12 suburbs so far; 0.5% of cafes in the 90 days to 14 Nov 2026 (9 of 1,955); none of the same cafes had it, against 2 in the 90 days before. At a small share of cafes and holding steady.
- Blueberry matcha
- 12 Melbourne cafes in 11 suburbs so far; 0.4% of cafes in the 90 days to 14 Nov 2026 (7 of 1,955); 2 of the same cafes had it, against 1 in the 90 days before. At a small share of cafes and holding steady.
- Einspanner
- 11 Melbourne cafes in 8 suburbs so far; 0.3% of cafes in the 90 days to 14 Nov 2026 (6 of 1,955); 1 of the same cafes had it, against none in the 90 days before. At a small share of cafes and holding steady.
- Iced turmeric latte
- 6 Melbourne cafes in 6 suburbs so far; 0.3% of cafes in the 90 days to 14 Nov 2026 (6 of 1,955). At a small share of cafes and holding steady.
- Kaya toast
- 11 Melbourne cafes in 10 suburbs so far; 0.3% of cafes in the 90 days to 14 Nov 2026 (5 of 1,955); none of the same cafes had it, against 2 in the 90 days before. First seen at a cafe in the last 120 days.
- Honeycomb
- 7 Melbourne cafes in 26 suburbs so far; 0.3% of cafes in the 90 days to 14 Nov 2026 (5 of 1,955); 1 of the same cafes had it, against none in the 90 days before. First seen at a cafe in the last 120 days.
- Souffle pancake
- 7 Melbourne cafes in 7 suburbs so far; 0.3% of cafes in the 90 days to 14 Nov 2026 (5 of 1,955); 1 of the same cafes had it, against none in the 90 days before. At a small share of cafes and holding steady.
- Brown butter
- 5 Melbourne cafes in 5 suburbs so far; 0.2% of cafes in the 90 days to 14 Nov 2026 (3 of 1,955); 1 of the same cafes had it, against 1 in the 90 days before. At a small share of cafes and holding steady.
- Croffle
- 5 Melbourne cafes in 3 suburbs so far; 0.2% of cafes in the 90 days to 14 Nov 2026 (3 of 1,955); 1 of the same cafes had it, against none in the 90 days before. At a small share of cafes and holding steady.
- Coconut water espresso
- 3 Melbourne cafes in 3 suburbs so far; 0.2% of cafes in the 90 days to 14 Nov 2026 (3 of 1,955). Fewer than 5 cafes have had it.
- Elderflower
- 3 Melbourne cafes in 3 suburbs so far; 0.2% of cafes in the 90 days to 14 Nov 2026 (3 of 1,955); none of the same cafes had it, against 1 in the 90 days before. Fewer than 5 cafes have had it.
- Jasmine matcha cloud
- 2 Melbourne cafes in 2 suburbs so far; 0.1% of cafes in the 90 days to 14 Nov 2026 (2 of 1,955). Fewer than 5 cafes have had it.
- Coconut water cold brew
- 1 Melbourne cafe in 1 suburb so far; under 0.1% of cafes in the 90 days to 14 Nov 2026 (1 of 1,955). Fewer than 5 cafes have had it.
- Protein coffee
- 1 Melbourne cafe in 1 suburb so far; under 0.1% of cafes in the 90 days to 14 Nov 2026 (1 of 1,955); 1 of the same cafes had it, against none in the 90 days before. Fewer than 5 cafes have had it.
Mainstream
- Matcha
- 1,074 Melbourne cafes in 282 suburbs so far; 42% of cafes in the 90 days to 14 Nov 2026 (827 of 1,955); 134 of the same cafes had it, against 115 in the 90 days before (up 17%). At 28% or more of cafes and holding steady.
Fading
- Dubai chocolate
- 54 Melbourne cafes in 81 suburbs so far; 2.3% of cafes in the 90 days to 14 Nov 2026 (44 of 1,955); 5 of the same cafes had it, against 5 in the 90 days before. Search is under half its 12-month high and cafes are not picking it up.
- Pistachio croissant
- 41 Melbourne cafes in 34 suburbs so far; 1.4% of cafes in the 90 days to 14 Nov 2026 (27 of 1,955); 2 of the same cafes had it, against 4 in the 90 days before. Search is under half its 12-month high and cafes are not picking it up.
- Crookie
- 5 Melbourne cafes in 5 suburbs so far; under 0.1% of cafes in the 90 days to 14 Nov 2026 (1 of 1,955); none of the same cafes had it, against 1 in the 90 days before. Search is under half its 12-month high and cafes are not picking it up.
What a cafe costs in MelbourneTypical price
Each line is an item's typical price on Melbourne menus. The small line under each price says how far it is from the typical price across Australia, every city's cafe prices together. Each line opens the item's price page at Melbourne.
The typical price is the middle price: half the cafes charge less, half charge more.
Typical price
Each line is an item's typical price on Melbourne menus. The small line under each price says how far it is from the typical price across Australia, every city's cafe prices together. Each line opens the item's price page at Melbourne.
The typical price is the middle price: half the cafes charge less, half charge more.
From a babycino at $2.50 to eggs benedict at $24.00, November 2026.
- Eggs benedict$24.00$1.10 more
- Smashed avo$23.90$3.40 more
- Acai bowl$21.70$2.70 more
- Bacon and egg roll$13.50$1.00 more
- Iced latte$6.80$0.10 less
- Banana bread$6.00$0.50 less
- Croissant$6.00$0.50 less
- Matcha latte$6.00The same
- Chai latte$5.50The same
- Long black$5.00The same
- Flat white$5.00The same
- Babycino$2.50The same
Every city's pricesCompare Melbourne with another city
How we work out a price
- We read the menus of the cafes we follow in each city and match each line to an item by its name. A flat white also counts a latte or cappuccino, the way most cafes price them the same.
- Each cafe counts once, at its main price for the item. Add-ons, large sizes, combos and retail packs are left out, and prices far from the city's usual are set aside as likely mistakes.
- The typical price is the middle price: half the cafes charge less, half charge more.
- 8 in 10 cafes charge between the two prices shown: we leave out the cheapest 10 and the dearest 10 in every 100.
- A city needs at least 8 cafes with a price before we show a figure, and an area 5. Below that we say not enough cafes yet.
- Australia puts every city's cafe prices together, each cafe once, and works the typical price out again. We never add cafe counts from different cities into one figure.
- Extras (alternative milk, decaf, syrup and an extra shot) are what each cafe adds for one, its cheapest such line.
- Figures are for the month shown and update as menus are read again. We never name a cafe for its prices.
Questions people ask
How much is a coffee in Melbourne?
A flat white averages $5.00 on Melbourne cafe menus. A latte averages $5.17, a cappuccino $5.15 and a long black $5.00. Iced lattes cost more, at $6.80.
From 332 Melbourne cafe menus that list a flat white with a price, updated 15 Nov 2026.
What are the biggest cafe trends in Melbourne right now?
Cold foam, salt bread and jasmine matcha cloud are growing fastest: Melbourne searches are up 606%, 128% and 113% in Aug to Oct 2026 against the same months of 2025. Matcha is still the most common, on about one in two Melbourne cafes.
Google searches in Melbourne and the cafes we follow, updated 15 Nov 2026.
How much does a matcha latte cost in Melbourne?
A matcha latte averages $6.00. Flavoured matchas cost more: strawberry matcha averages $9.51.
From 342 Melbourne cafe menus that list a matcha latte with a price, updated 15 Nov 2026.
What new drinks and dishes are Melbourne cafes trying?
Small trends only a few cafes have so far: salt bread (9 cafes in the last 90 days), blueberry matcha (7 cafes in the last 90 days) and iced turmeric latte (6 cafes in the last 90 days). We tag these Micro until 10 or more cafes in a city have them.
Cafes we follow in Melbourne, updated 15 Nov 2026.
Which Melbourne suburbs are the most trend-forward?
Among suburbs where we follow 15 or more cafes, Richmond (6 of 15 cafes we follow), Carlton (8 of 24 cafes we follow) and South Melbourne (5 of 18 cafes we follow) had the most cafes post a rising trend in the last 90 days.
Cafes we follow in each suburb, updated 15 Nov 2026.
How does The Froth decide what is trending?
We count how many Melbourne cafes post about a drink, how often customers review it, how many menus list it and how much Melbourne searches for it, against the months before. Fixed rules then give each one a stage: emerging, rising, peaking, mainstream or fading.
What new cafe trends are emerging in Melbourne?
The Froth has 46 trends on its Emerging board as of 14 Nov 2026: trends in their Emerging or Rising stage, 12 of them small enough to be tagged Micro. The strongest early signals are Chilli crisp (71), Mont Blanc coffee (70) and Ube (70), on our early signal score out of 100.
How does the early signal score work?
It is a number from 0 to 100 built from eight parts: how many unrelated cafes post a trend, whether more of the same cafes post it than before, Melbourne searches, food creators, how many kinds of evidence agree, likes, the names cafes give it, and how recently it was first seen. A part with too little behind it is left out, and anything seen at fewer than 3 cafes is held at 25 or under.
Is the early signal score a prediction?
No. The score (version 0.1) is new and unproven. It sums up today's signals and shows its reasons; it is not a forecast and not a probability. We do not yet have enough history to test one, so we record every score daily, including for trends that go nowhere, to check it against what happens.
What does the Micro tag mean?
Micro means fewer than 10 cafes have posted it in the last 90 days in every city we track. The tag goes by itself once 10 or more cafes in any city have it. It is the same trend either way: every name it goes by, a share of cafes, a stage and a list of places to get it.
How much is a flat white in Melbourne?
A flat white typically costs $5.00 in Melbourne, from 332 menus we read in November 2026. Most Melbourne cafes charge $4.50 to $5.90.
How much is breakfast at a cafe in Melbourne?
Brekkie for one is a flat white, banana bread and smashed avo, each at its typical price. In Melbourne it typically adds up to $34.90. Across Australia it is $32.00.
Is Melbourne dearer than the rest of Australia?
Of the 16 items with a figure in Melbourne, 4 cost more than the typical price across Australia, 6 less and 6 the same.
Where is the cheapest flat white in Melbourne?
By area, Bayside is cheapest at a typical $5.00 and City and Inner South dearest at $5.40. An area needs at least 5 cafes with a price.
How are these prices worked out?
From the cafe menus we read in each city, November 2026. Each cafe counts once, at its main price for the item, and add-ons, large sizes and combos are left out. The typical price is the middle price: half the cafes charge less, half charge more. A city needs at least 8 cafes with a price before we show a figure; below that we say not enough cafes yet. We never name a cafe for its prices.
Updated · How we count