Part of the Matcha trend
Searches in Melbourne are up 76% (Aug to Oct 2026 against Aug to Oct 2025), though too few of the same cafes have it to read a change (1, against 1 in the 90 days before).
At least 10 cafes had it in the last 90 days, and either the number of the same cafes with it grew by a quarter or more on the 90 days before (counting only cafes we have read through both periods, and at least 10 of them), or it is new among them, or Melbourne searches rose by a quarter or more while those cafes held steady.
The stages run Emerging, Rising, Peaking, Mainstream, Fading. A trend can skip a stage or move back.
49 Melbourne cafes: 39 on their menus, 10 from posts.
Showing 10 of 49 cafes, cheapest first
Melbourne cafes with Coconut matcha cloud on their menus or in their posts.
Yes, it's rising.
Melbourne searches a month
First Melbourne cafe post or review in our data.
400 searches, the most yet.
Tap a number for what changed then.
Share of each city's own cafes with it, last 90 days.
Of the cafes in Melbourne that posted anything that month, how many posted coconut matcha cloud, per 1,000 of them.
It is a share, not a count, so it does not grow just because we follow more cafes. It only grows when more of the cafes we follow take it up.
The month in progress shows here once it is complete, so a part month never reads as a drop. A month with too few cafes posting is left out.
1.1 per 1,000 in Oct 2026
Cafe menus listing it now, Melbourne.
39 cafe menus
We started reading cafe menus in late 2026. Cafes adding and dropping it each month show here once the first whole month of menu reads is in.
Searches in Oct 2026, circles sized to match.
35suburbs with cafes posting it
By Nov 2026 (so far)
Each bar is the Melbourne cafes with a post or customer review of it that month; Nov 2026 is not over yet, so its bar is so far.
30 suburbs are known only from a menu, which we can't date, so they count in the last month.
Coconut matcha cloud is on 39 Melbourne cafe menus and has been posted by cafes in 35 Melbourne suburbs, while Melbourne searches for it rose 76% (Aug to Oct 2026 against Aug to Oct 2025).
It is on 39 Melbourne cafe menus right now, including Deli Melts in Campbellfield, Jawz Coffee in Preston, High Cove in Preston and Jackson Dodds Cafe Melbourne in Preston. 10 more cafes have posted it, though it is not on their current menu. The "Where to get one" list on this page has every one, with the price where the menu gives one, links to the menu or post, and directions. Menus change, so check with the cafe before you go.
The average is $9.31, from 23 Melbourne cafe menus as of 15 Nov 2026. Most charge between $8.10 and $10.40; the lowest we have seen is $7.50 and the highest $10.50.
Melbourne cafes also sell coconut matcha cloud as "Coconut Cloud Matcha", "matcha coconut cloud", "Matcha Coconut" and "matcha with coconut". The Froth counts every one of these names as the same trend, from cafes' own posts and menus.
It is on a bigger share of Sydney cafes: 2.1% against Melbourne's 1.4%, over the last 90 days.
Yes. The Froth rates coconut matcha cloud as Rising as of 14 Nov 2026: searches in Melbourne are up 76% (Aug to Oct 2026 against Aug to Oct 2025), though too few of the same cafes have it to read a change (1, against 1 in the 90 days before). In the 90 days to 14 Nov 2026, 1.4% of the Melbourne cafes we see well (an Instagram post or a current menu in that time) had it. Among the 1,224 cafes we have followed through both periods, 1 of the same cafes had it, against 1 in the 90 days before. Melbourne searches for it were up 76% in Aug to Oct 2026 compared with Aug to Oct 2025.
There were 400 searches for coconut matcha cloud in Melbourne in Oct 2026, with all its names added up. Across the 23 months we have, from Dec 2024 to Oct 2026, it ranged from 30 searches (Dec 2024) to 400 (Oct 2026). These are monthly estimates of search demand in Melbourne.
The earliest Melbourne cafe post or customer review about coconut matcha cloud that The Froth has is from 2 Jan 2026. We only see what we collect, so that is when we first saw it, not when it started: it may have been sold earlier, here or elsewhere.
A typical coconut matcha cloud, drawn from Melbourne cafes' own posts, is built from the top down with coconut flakes (toasted, a pinch on top), matcha cold foam (matcha whisked into cream and milk, then whipped cold, about 3 cm), ice (fills the cup before anything is poured) and coconut water (chilled, about 200 ml, lightly sweet with no milk). Each cafe makes its own version, so this is a typical build, not one cafe's recipe.
A cafe counts for coconut matcha cloud from the first public post or customer review we found about it, the cafe's own post or a customer's, and while it is on the cafe's current menu. Shares are of the cafes we see well: those with an Instagram post or a current menu in the same 90 days, a chain counting once. A change compares the same cafes in the last 90 days with the 90 before, only among cafes we have followed through both, so newly added cafes never look like growth. The 90 days end on the latest day with cafe posts or reviews (14 Nov 2026), not today. Searches are monthly search demand in Melbourne with all of a trend's names added up. Captions stay private; we only link to public posts. The full method is on our "How we track cafe trends" page.