Every cafe trend we track in Melbourne
55 trends by stage, rising first, and 2 not staged yet.
What the cards show
Each card shows the average price on Melbourne menus, or how many Melbourne cafes have it so far when there is no price yet. The line is Melbourne searches a month for the last 24 complete months, or cafes each quarter when there are too few searches.
Trends are grouped by stage, rising first. Within a stage, the trends in the most cafes in the last 90 days come first.
Micro means fewer than 10 cafes have posted it in the last 90 days in every city we track. The tag goes by itself once 10 or more cafes in any city have it.
16 trends
RisingRising
At least 10 cafes had it in the last 90 days, and either the number of the same cafes with it grew by a quarter or more on the 90 days before (counting only cafes we have read through both periods, and at least 10 of them), or it is new among them, or Melbourne searches rose by a quarter or more while those cafes held steady.
Rising
At least 10 cafes had it in the last 90 days, and either the number of the same cafes with it grew by a quarter or more on the 90 days before (counting only cafes we have read through both periods, and at least 10 of them), or it is new among them, or Melbourne searches rose by a quarter or more while those cafes held steady.
More cafes each quarter, or searches climbing.
- Iced latteRising drink$6.84average
- Cold brewRising drink$6.83average
- Mont Blanc coffeeRising drink$9.44average
- Cold foamRising drink$8.99average
- BiscoffRising flavour$8.81average
- TiramisuRising flavour$9.57average
- Hot honeyRising ingredient86cafes so far
- YuzuRising flavour$8.15average
- Matcha cloudRising drink$9.03average
- MortadellaRising ingredient62cafes so far
2 trends
PeakingPeaking
At least 17.5% of the cafes we see well had it in the last 90 days but searches are falling or well below their 12-month high, or fewer of the same cafes have it than in the 90 days before (from at least 10) while searches hold.
Peaking
At least 17.5% of the cafes we see well had it in the last 90 days but searches are falling or well below their 12-month high, or fewer of the same cafes have it than in the 90 days before (from at least 10) while searches hold.
Widespread, but demand is easing off its high.
33 trends
EmergingEmerging
Fewer than 5 Melbourne cafes have it, or the first cafe post or review we have is under 120 days old, or creators are posting it before any cafe has it. It also covers anything on a small share of cafes that is holding steady.
Emerging
Fewer than 5 Melbourne cafes have it, or the first cafe post or review we have is under 120 days old, or creators are posting it before any cafe has it. It also covers anything on a small share of cafes that is holding steady.
A few cafes have it, or creators have started posting it.
- Strawberry matchaEmerging drink$9.51average
- Basque cheesecakeEmerging sweet$12.31average
- Turkish eggsEmerging dish$24.68average
- HojichaEmerging drink$7.07average
- PistachioEmerging flavour$9.17average
- Breakfast burritoEmerging dish$22.97average
- Mango matchaEmerging drink$9.60average
- TaroEmerging flavour$6.99average
- Smash burgerEmerging dish$22.85average
- ShokupanEmerging bake35cafes so far
Show all 33 emerging trendsShow fewer
- Black sesameEmerging flavour$7.15average
- Katsu sandoEmerging dish$18.39average
- CruffinEmerging bake$7.01averageNot searched enough to chart yet
- Earl grey matchaEmerging drink$9.33average
- NdujaEmerging ingredient22cafes so far
- BirriaEmerging dish$23.47average
- PandanEmerging flavour20cafes so far
- Milk bunEmerging bake20cafes so far
- LavenderEmerging flavour16cafes so far
- Coconut cloudEmerging drink13cafes so far
- Blueberry matchaEmerging drink Micro12cafes so far
- EinspannerEmerging drink11cafes so far
- Iced turmeric latteEmerging drink Micro$7.18averageNot searched enough to chart yet
- Kaya toastEmerging dish Micro11cafes so far
- HoneycombEmerging flavour7cafes so far
- Souffle pancakeEmerging sweet Micro7cafes so far
- Brown butterEmerging flavour Micro5cafes so far
- CroffleEmerging bake Micro5cafes so far
- Coconut water espressoEmerging drink Micro3cafes so farToo few searches to chart yet
- ElderflowerEmerging flavour Micro3cafes so far
- Jasmine matcha cloudEmerging drink Micro2cafes so farToo few searches to chart yet
- Coconut water cold brewEmerging drink Micro1cafe so far
- Protein coffeeEmerging drink Micro1cafe so far
1 trend
MainstreamMainstream
At least 28% of the cafes we see well had it in the last 90 days, and nothing says it is rising, peaking or fading.
Mainstream
At least 28% of the cafes we see well had it in the last 90 days, and nothing says it is rising, peaking or fading.
On a big share of cafes, holding steady.
3 trends
FadingFading
No cafe had it in the last 90 days, or the number of the same cafes with it fell by a quarter or more on the 90 days before (from at least 10 cafes) while searches did not rise, or searches are under half their 12-month high and cafes are not picking it up.
Fading
No cafe had it in the last 90 days, or the number of the same cafes with it fell by a quarter or more on the 90 days before (from at least 10 cafes) while searches did not rise, or searches are under half their 12-month high and cafes are not picking it up.
Cafes or searches dropping away.
Not staged yet, too little to go on so far: Coconut matcha slushie, Matcha donut.
Run a cafe? See what Melbourne's frothing forHow these are counted
A cafe counts from the first public post or customer review we found about a trend, by the cafe or a customer, and while it is on its current menu. Cafes and suburbs are counted so far.
Shares are of cafes with an Instagram post or a current menu in the last 90 days, a chain counting once, to 14 Nov 2026. Change in how many of the same cafes had it: the last 90 days against the 90 before, among the 1,224 cafes we have read through both.
The figures in full
Rising
- Iced latte
- 649 Melbourne cafes in 247 suburbs so far; 29% of cafes in the 90 days to 14 Nov 2026 (567 of 1,955); 44 of the same cafes had it, against 18 in the 90 days before (up 144%). Up by a quarter or more on the previous 90 days, among the same cafes.
- Cold brew
- 347 Melbourne cafes in 153 suburbs so far; 15% of cafes in the 90 days to 14 Nov 2026 (300 of 1,955); 26 of the same cafes had it, against 15 in the 90 days before (up 73%). Up by a quarter or more on the previous 90 days, among the same cafes.
- Mont Blanc coffee
- 145 Melbourne cafes in 98 suburbs so far; 6% of cafes in the 90 days to 14 Nov 2026 (117 of 1,955); 16 of the same cafes had it, against 12 in the 90 days before (up 33%). Up by a quarter or more on the previous 90 days, among the same cafes.
- Cold foam
- 115 Melbourne cafes in 105 suburbs so far; 5.1% of cafes in the 90 days to 14 Nov 2026 (99 of 1,955); 22 of the same cafes had it, against 16 in the 90 days before (up 38%). Up by a quarter or more on the previous 90 days, among the same cafes.
- Biscoff
- 86 Melbourne cafes in 96 suburbs so far; 3.9% of cafes in the 90 days to 14 Nov 2026 (76 of 1,955); 6 of the same cafes had it, against 5 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Tiramisu
- 94 Melbourne cafes in 66 suburbs so far; 3.7% of cafes in the 90 days to 14 Nov 2026 (73 of 1,955); 6 of the same cafes had it, against 7 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Hot honey
- 86 Melbourne cafes in 71 suburbs so far; 3.7% of cafes in the 90 days to 14 Nov 2026 (73 of 1,955); 7 of the same cafes had it, against 8 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Yuzu
- 77 Melbourne cafes in 52 suburbs so far; 3.2% of cafes in the 90 days to 14 Nov 2026 (63 of 1,955); 5 of the same cafes had it, against none in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Matcha cloud
- 56 Melbourne cafes in 42 suburbs so far; 2.5% of cafes in the 90 days to 14 Nov 2026 (48 of 1,955); 5 of the same cafes had it, against 4 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Mortadella
- 62 Melbourne cafes in 51 suburbs so far; 2.4% of cafes in the 90 days to 14 Nov 2026 (46 of 1,955); 9 of the same cafes had it, against 7 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Ube
- 45 Melbourne cafes in 43 suburbs so far; 1.8% of cafes in the 90 days to 14 Nov 2026 (36 of 1,955); 5 of the same cafes had it, against 1 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Chilli crisp
- 41 Melbourne cafes in 37 suburbs so far; 1.8% of cafes in the 90 days to 14 Nov 2026 (36 of 1,955); 3 of the same cafes had it, against 2 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Coconut matcha cloud
- 32 Melbourne cafes in 35 suburbs so far; 1.4% of cafes in the 90 days to 14 Nov 2026 (28 of 1,955); 1 of the same cafes had it, against 1 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Hibiscus
- 19 Melbourne cafes in 17 suburbs so far; 0.9% of cafes in the 90 days to 14 Nov 2026 (17 of 1,955). Search up by a quarter or more while cafes hold steady.
- Salt bread
- 13 Melbourne cafes in 11 suburbs so far; 0.5% of cafes in the 90 days to 14 Nov 2026 (9 of 1,955); 1 of the same cafes had it, against 4 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Salted maple
- 10 Melbourne cafes in 8 suburbs so far; 0.4% of cafes in the 90 days to 14 Nov 2026 (8 of 1,955); 2 of the same cafes had it, against none in the 90 days before. Search up by a quarter or more while cafes hold steady.
Peaking
- Chilli scramble
- 414 Melbourne cafes in 186 suburbs so far; 15% of cafes in the 90 days to 14 Nov 2026 (301 of 1,955); 27 of the same cafes had it, against 34 in the 90 days before (down 21%). Fewer of the same cafes have it while search holds.
- Canele
- 36 Melbourne cafes in 25 suburbs so far; 1.1% of cafes in the 90 days to 14 Nov 2026 (21 of 1,955); 4 of the same cafes had it, against 10 in the 90 days before (down 60%). Fewer of the same cafes have it while search holds.
Emerging
- Strawberry matcha
- 269 Melbourne cafes in 170 suburbs so far; 11% of cafes in the 90 days to 14 Nov 2026 (215 of 1,955); 20 of the same cafes had it, against 17 in the 90 days before (up 18%). At a small share of cafes and holding steady.
- Basque cheesecake
- 125 Melbourne cafes in 83 suburbs so far; 4.8% of cafes in the 90 days to 14 Nov 2026 (94 of 1,955); 19 of the same cafes had it, against 18 in the 90 days before (up 6%). At a small share of cafes and holding steady.
- Turkish eggs
- 109 Melbourne cafes in 83 suburbs so far; 4.5% of cafes in the 90 days to 14 Nov 2026 (87 of 1,955); 11 of the same cafes had it, against 10 in the 90 days before (up 10%). At a small share of cafes and holding steady.
- Hojicha
- 108 Melbourne cafes in 57 suburbs so far; 4.3% of cafes in the 90 days to 14 Nov 2026 (83 of 1,955); 5 of the same cafes had it, against 6 in the 90 days before. At a small share of cafes and holding steady.
- Pistachio
- 92 Melbourne cafes in 91 suburbs so far; 3.4% of cafes in the 90 days to 14 Nov 2026 (66 of 1,955); 7 of the same cafes had it, against 9 in the 90 days before. At a small share of cafes and holding steady.
- Breakfast burrito
- 64 Melbourne cafes in 63 suburbs so far; 2.6% of cafes in the 90 days to 14 Nov 2026 (51 of 1,955); 6 of the same cafes had it, against 9 in the 90 days before. At a small share of cafes and holding steady.
- Mango matcha
- 54 Melbourne cafes in 58 suburbs so far; 2.5% of cafes in the 90 days to 14 Nov 2026 (48 of 1,955); 1 of the same cafes had it, against none in the 90 days before. At a small share of cafes and holding steady.
- Taro
- 44 Melbourne cafes in 35 suburbs so far; 1.7% of cafes in the 90 days to 14 Nov 2026 (33 of 1,955); 2 of the same cafes had it, against 5 in the 90 days before. At a small share of cafes and holding steady.
- Smash burger
- 39 Melbourne cafes in 34 suburbs so far; 1.5% of cafes in the 90 days to 14 Nov 2026 (30 of 1,955); 6 of the same cafes had it, against 5 in the 90 days before. At a small share of cafes and holding steady.
- Shokupan
- 35 Melbourne cafes in 32 suburbs so far; 1.4% of cafes in the 90 days to 14 Nov 2026 (28 of 1,955); 3 of the same cafes had it, against 2 in the 90 days before. At a small share of cafes and holding steady.
- Black sesame
- 34 Melbourne cafes in 26 suburbs so far; 1.4% of cafes in the 90 days to 14 Nov 2026 (28 of 1,955); 3 of the same cafes had it, against 1 in the 90 days before. At a small share of cafes and holding steady.
- Katsu sando
- 32 Melbourne cafes in 44 suburbs so far; 1.3% of cafes in the 90 days to 14 Nov 2026 (26 of 1,955); 2 of the same cafes had it, against 1 in the 90 days before. At a small share of cafes and holding steady.
- Cruffin
- 33 Melbourne cafes in 33 suburbs so far; 1.2% of cafes in the 90 days to 14 Nov 2026 (23 of 1,955); 4 of the same cafes had it, against 6 in the 90 days before. At a small share of cafes and holding steady.
- Earl grey matcha
- 27 Melbourne cafes in 30 suburbs so far; 0.9% of cafes in the 90 days to 14 Nov 2026 (18 of 1,955); 2 of the same cafes had it, against 2 in the 90 days before. At a small share of cafes and holding steady.
- Nduja
- 22 Melbourne cafes in 22 suburbs so far; 0.9% of cafes in the 90 days to 14 Nov 2026 (17 of 1,955); 1 of the same cafes had it, against 3 in the 90 days before. At a small share of cafes and holding steady.
- Birria
- 20 Melbourne cafes in 20 suburbs so far; 0.9% of cafes in the 90 days to 14 Nov 2026 (17 of 1,955); none of the same cafes had it, against 1 in the 90 days before. At a small share of cafes and holding steady.
- Pandan
- 20 Melbourne cafes in 15 suburbs so far; 0.8% of cafes in the 90 days to 14 Nov 2026 (15 of 1,955); none of the same cafes had it, against 1 in the 90 days before. At a small share of cafes and holding steady.
- Milk bun
- 20 Melbourne cafes in 20 suburbs so far; 0.7% of cafes in the 90 days to 14 Nov 2026 (14 of 1,955); 5 of the same cafes had it, against 1 in the 90 days before. At a small share of cafes and holding steady.
- Lavender
- 16 Melbourne cafes in 17 suburbs so far; 0.7% of cafes in the 90 days to 14 Nov 2026 (14 of 1,955); 1 of the same cafes had it, against 3 in the 90 days before. At a small share of cafes and holding steady.
- Coconut cloud
- 13 Melbourne cafes in 12 suburbs so far; 0.5% of cafes in the 90 days to 14 Nov 2026 (9 of 1,955); none of the same cafes had it, against 2 in the 90 days before. At a small share of cafes and holding steady.
- Blueberry matcha
- 12 Melbourne cafes in 11 suburbs so far; 0.4% of cafes in the 90 days to 14 Nov 2026 (7 of 1,955); 2 of the same cafes had it, against 1 in the 90 days before. At a small share of cafes and holding steady.
- Einspanner
- 11 Melbourne cafes in 8 suburbs so far; 0.3% of cafes in the 90 days to 14 Nov 2026 (6 of 1,955); 1 of the same cafes had it, against none in the 90 days before. At a small share of cafes and holding steady.
- Iced turmeric latte
- 6 Melbourne cafes in 6 suburbs so far; 0.3% of cafes in the 90 days to 14 Nov 2026 (6 of 1,955). At a small share of cafes and holding steady.
- Kaya toast
- 11 Melbourne cafes in 10 suburbs so far; 0.3% of cafes in the 90 days to 14 Nov 2026 (5 of 1,955); none of the same cafes had it, against 2 in the 90 days before. First seen at a cafe in the last 120 days.
- Honeycomb
- 7 Melbourne cafes in 26 suburbs so far; 0.3% of cafes in the 90 days to 14 Nov 2026 (5 of 1,955); 1 of the same cafes had it, against none in the 90 days before. First seen at a cafe in the last 120 days.
- Souffle pancake
- 7 Melbourne cafes in 7 suburbs so far; 0.3% of cafes in the 90 days to 14 Nov 2026 (5 of 1,955); 1 of the same cafes had it, against none in the 90 days before. At a small share of cafes and holding steady.
- Brown butter
- 5 Melbourne cafes in 5 suburbs so far; 0.2% of cafes in the 90 days to 14 Nov 2026 (3 of 1,955); 1 of the same cafes had it, against 1 in the 90 days before. At a small share of cafes and holding steady.
- Croffle
- 5 Melbourne cafes in 3 suburbs so far; 0.2% of cafes in the 90 days to 14 Nov 2026 (3 of 1,955); 1 of the same cafes had it, against none in the 90 days before. At a small share of cafes and holding steady.
- Coconut water espresso
- 3 Melbourne cafes in 3 suburbs so far; 0.2% of cafes in the 90 days to 14 Nov 2026 (3 of 1,955). Fewer than 5 cafes have had it.
- Elderflower
- 3 Melbourne cafes in 3 suburbs so far; 0.2% of cafes in the 90 days to 14 Nov 2026 (3 of 1,955); none of the same cafes had it, against 1 in the 90 days before. Fewer than 5 cafes have had it.
- Jasmine matcha cloud
- 2 Melbourne cafes in 2 suburbs so far; 0.1% of cafes in the 90 days to 14 Nov 2026 (2 of 1,955). Fewer than 5 cafes have had it.
- Coconut water cold brew
- 1 Melbourne cafe in 1 suburb so far; under 0.1% of cafes in the 90 days to 14 Nov 2026 (1 of 1,955). Fewer than 5 cafes have had it.
- Protein coffee
- 1 Melbourne cafe in 1 suburb so far; under 0.1% of cafes in the 90 days to 14 Nov 2026 (1 of 1,955); 1 of the same cafes had it, against none in the 90 days before. Fewer than 5 cafes have had it.
Mainstream
- Matcha
- 1,074 Melbourne cafes in 282 suburbs so far; 42% of cafes in the 90 days to 14 Nov 2026 (827 of 1,955); 134 of the same cafes had it, against 115 in the 90 days before (up 17%). At 28% or more of cafes and holding steady.
Fading
- Dubai chocolate
- 54 Melbourne cafes in 81 suburbs so far; 2.3% of cafes in the 90 days to 14 Nov 2026 (44 of 1,955); 5 of the same cafes had it, against 5 in the 90 days before. Search is under half its 12-month high and cafes are not picking it up.
- Pistachio croissant
- 41 Melbourne cafes in 34 suburbs so far; 1.4% of cafes in the 90 days to 14 Nov 2026 (27 of 1,955); 2 of the same cafes had it, against 4 in the 90 days before. Search is under half its 12-month high and cafes are not picking it up.
- Crookie
- 5 Melbourne cafes in 5 suburbs so far; under 0.1% of cafes in the 90 days to 14 Nov 2026 (1 of 1,955); none of the same cafes had it, against 1 in the 90 days before. Search is under half its 12-month high and cafes are not picking it up.