Ube in Melbourne
Rising
Searches in Melbourne are up 97% (Aug to Oct 2026 against Aug to Oct 2025), though too few of the same cafes have it to read a change (5, against 1 in the 90 days before).
At least 10 cafes had it in the last 90 days, and either the number of the same cafes with it grew by a quarter or more on the 90 days before (counting only cafes we have read through both periods, and at least 10 of them), or it is new among them, or Melbourne searches rose by a quarter or more while those cafes held steady.
The stages run Emerging, Rising, Peaking, Mainstream, Fading. A trend can skip a stage or move back.
20Melbourne cafe menus list it
720Melbourne searches in Oct 2026
Purple yam, sweetened and used as a paste or syrup in lattes, matcha and cold foams: sweet and nutty, a little like vanilla, and bright purple.
Is ube still growing in Melbourne?
Yes, it's rising.
Melbourne searches a month
Mar 2025
Searches up by half on Dec 2024.
Jan 2026
First Melbourne cafe post or review in our data.
Oct 2026
720 searches, the most yet.
Tap a number for what changed then.
How Melbourne compares
Share of each city's own cafes with it, last 90 days.
Melbourne's share of Australia's searches
29%Aug to Oct 2026Down from 33% in Aug to Oct 2025 (the green tick).Cafes posting it
Per 1,000 cafes that posted that month, in Melbourne.Of the cafes in Melbourne that posted anything that month, how many posted ube, per 1,000 of them.
It is a share, not a count, so it does not grow just because we follow more cafes. It only grows when more of the cafes we follow take it up.
The month in progress shows here once it is complete, so a part month never reads as a drop. A month with too few cafes posting is left out.
11 per 1,000 in Oct 2026, 6.4× vs Jun 2026
On menus
Cafe menus listing it now, Melbourne.
20 cafe menus
We started reading cafe menus in late 2026. Cafes adding and dropping it each month show here once the first whole month of menu reads is in.
Melbourne, Australia and the world
Searches in Oct 2026, circles sized to match.
What ube is in
Every cafe menu that names ube is sorted into one kind of drink by its words: a burger, a toastie and a wrap are all "burgers, sandwiches & wraps".
Each shop counts once, under the drink we list it for below, so a cafe with ube on several drinks shows under one of them.
The usual price is the middle price of those menus, with a chain's price counted once so one chain can't set it, shown when at least three cafes list a price.
- Coffee11 cafesUsually $9 ·
Purple ube latte
- Matcha7 cafesUsually $9 ·
Ube Matcha
- Chai & tea1 cafe
Ube Cloudy Salted Cheese Foam Milk-Tea
- Other drinks1 cafe
Where to get ube in Melbourne
45 Melbourne cafes: 20 on their menus, 25 from posts.
What it costs
The usual price on each kind of drink, in Melbourne
- Coffee$9$6.88$9.15
- Matcha$9$6.90$10
Bars share one scale, $6.88 to $10: the band is where most cafes sit, the dot the usual price.
Showing 10 of 45 cafes, A to Z
- Allans Bakery & CakesUnverifiedPrice not on the menu
Seen in a post, not on its current menu.
- Angela’sUnverifiedPrice not on the menu
Seen in a post, not on its current menu.
- ApolloUnverifiedPrice not on the menu
Seen in a post, not on its current menu.
- Augie's Place - Dog Friendly Cafe & Licenced BarUnverifiedPrice not on the menu
Seen in a post, not on its current menu.
- Blitz Bar MalvernUnverifiedPrice not on the menu
Seen in a post, not on its current menu.
- Bola Bake$9.50
- Botany cafe n coUnverifiedPrice not on the menu
Seen in a post, not on its current menu.
- Butcher Shop Cafe$10
- Cafe RubixUnverifiedPrice not on the menu
Seen in a post, not on its current menu.
- Cheeky ChallaUnverifiedPrice not on the menu
Seen in a post, not on its current menu.
Melbourne cafes with Ube on their menus or in their posts.
How ube spread across Melbourne
43suburbs with cafes posting it
By Nov 2026 (so far)
Each bar is the Melbourne cafes with a post or customer review of it that month; Nov 2026 is not over yet, so its bar is so far.
16 suburbs are known only from a menu, which we can't date, so they count in the last month.
Where it's biggest
Each bar is the share of an area's cafes posting it in the last 90 days, from cafe and customer posts only. Tap an area to see it.
Ube Melbourne FAQs
Ube is on 20 Melbourne cafe menus and has been posted by cafes in 43 Melbourne suburbs, while Melbourne searches for it rose 97% (Aug to Oct 2026 against Aug to Oct 2025).
What is ube?
Purple yam, sweetened and used as a paste or syrup in lattes, matcha and cold foams: sweet and nutty, a little like vanilla, and bright purple. In all our data to 14 Nov 2026, The Froth has seen it at 45 Melbourne cafes across 43 suburbs, in posts, customer reviews and menus. The 45 in "Where to get one" are the cafes with it on their current menu or in a cafe or creator post.
What drinks is ube in?
Across 20 cafe menus in Melbourne that list ube as of 14 Nov 2026, the most common drinks are coffee (11 cafes), matcha (7 cafes) and chai & tea (1 cafe).
How much is a ube coffee in Melbourne?
The usual price of a ube coffee in Melbourne is $9 as of 14 Nov 2026, and most cafes charge between $6.88 and $9.15, from 8 cafes that list a price (a chain counted once). Prices differ a lot from one kind of drink to another, so this page gives the usual price for each rather than one average.
Where can I get ube in Melbourne?
It is on 20 Melbourne cafe menus right now, including Gillott Espresso in Melbourne, The Green Goose in Malvern, High Cove in Preston and Malcolm Corner by Matcha Kona in South Yarra. 25 more cafes have posted it, though it is not on their current menu. The "Where to get one" list on this page has every one, with the price where the menu gives one, links to the menu or post, and directions. Menus change, so check with the cafe before you go.
What else is ube called?
Melbourne cafes also sell ube as "Ube Latte", "Ube Matcha", "Iced Ube Matcha", "Ube Iced Latte", "Iced Ube Matcha Latte", "Ube Cold Brew", "Ube Cream Matcha" and "Ube Matcha Latte", plus 8 other names. The Froth counts every one of these names as the same trend, from cafes' own posts and menus.
Where in Australia is ube biggest?
It is on a bigger share of Brisbane cafes: 3.4% against Melbourne's 1.8%, over the last 90 days.
Is ube getting more popular in Melbourne?
Yes. The Froth rates ube as Rising as of 14 Nov 2026: searches in Melbourne are up 97% (Aug to Oct 2026 against Aug to Oct 2025), though too few of the same cafes have it to read a change (5, against 1 in the 90 days before). In the 90 days to 14 Nov 2026, 1.8% of the Melbourne cafes we see well (an Instagram post or a current menu in that time) had it. Among the 1,224 cafes we have followed through both periods, 5 of the same cafes had it, against 1 in the 90 days before. Melbourne searches for it were up 97% in Aug to Oct 2026 compared with Aug to Oct 2025.
How many people search for ube in Melbourne?
There were 720 searches for ube in Melbourne in Oct 2026, with all its names added up. Across the 23 months we have, from Dec 2024 to Oct 2026, it ranged from 90 searches (Dec 2024) to 720 (Oct 2026). These are monthly estimates of search demand in Melbourne.
When did ube first show up in Melbourne cafes?
The earliest Melbourne cafe post or customer review about ube that The Froth has is from 1 Jan 2026. We only see what we collect, so that is when we first saw it, not when it started: it may have been sold earlier, here or elsewhere.
How does The Froth count this?
A cafe counts for ube from the first public post or customer review we found about it, the cafe's own post or a customer's, and while it is on the cafe's current menu. Shares are of the cafes we see well: those with an Instagram post or a current menu in the same 90 days, a chain counting once. A change compares the same cafes in the last 90 days with the 90 before, only among cafes we have followed through both, so newly added cafes never look like growth. The 90 days end on the latest day with cafe posts or reviews (14 Nov 2026), not today. Searches are monthly search demand in Melbourne with all of a trend's names added up. Captions stay private; we only link to public posts. The full method is on our "How we track cafe trends" page.