Outer East

In the 90 days to 14 Nov 2026, the tracked trends most posted by cafes in the Outer East were Matcha (12% of cafes, 14 cafes), Strawberry matcha (5% of cafes, 6 cafes) and Iced latte (4% of cafes, 5 cafes). Shares are of the 117 cafes there we followed in that time.

Against Melbourne as a whole, it over-indexes most on Strawberry matcha: 1.8x the Melbourne share.

No suburb in the Outer East has the 12 cafes we follow that we need to compare suburbs yet, as at 14 Nov 2026. The Outer East as a whole is average: 24 of the 117 cafes we read in the last 90 days posted a rising drink, and 29 different trends in six months.

In the 90 days to 14 Nov 2026, these trends were posted widely by Melbourne cafes but rarely or never by the 117 cafes we followed in the Outer East: Mont Blanc coffee (1 here, where the Melbourne share would give about 4).

A gap means we did not see it in the posts we see, not that no cafe there sells it.

We have seen Matcha at 110 cafes in the Outer East across posts, reviews, menus and press, as at 14 Nov 2026. The most recent sightings: Bánh Mì Joint (Croydon South), Bánh Mì Joint (Tecoma), KopCha Cafe and Eatery (Nunawading), Shingle Inn Knox (Wantirna South) and Twisted Zest Cafe and Restaurant (Croydon). Each one on this page links to where we saw it.

Strawberry matcha. In the 90 days to 14 Nov 2026, 5% of the cafes in the Outer East we followed posted it (6 of 117), 1.8x the Melbourne share of 3%. No other tracked trend is as far ahead of the Melbourne share there.

From Nunawading, Mitcham and Ringwood east through Croydon and Mooroolbark to Lilydale, south through Wantirna, Bayswater, Boronia and Ferntree Gully to Rowville, up into the Dandenong Ranges at Belgrave and Olinda, and along the Yarra Valley to Healesville and Warburton. We track cafes in 70 of its suburbs: Badger Creek, Bayswater, Bayswater North, Belgrave, Belgrave Heights, Belgrave South, Boronia, Chirnside Park, Coldstream, Croydon, Croydon Hills, Croydon North, Croydon South, Donvale, Ferntree Gully, Ferny Creek, Forest Hill, Healesville, Heathmont, Kallista, Kalorama, Kilsyth, Kilsyth South, Knoxfield, Launching Place, Lilydale, Lysterfield, Menzies Creek, Millgrove, Mitcham, Monbulk, Montrose, Mooroolbark, Mount Evelyn, North Ringwood, Nunawading, Olinda, Park Orchards, Ringwood, Ringwood East, Ringwood North, Rowville, Sassafras, Scoresby, Selby, Seville, Seville East, Sherbrooke, Silvan, Tecoma, The Basin, The Patch, Tremont, Upper Ferntree Gully, Upwey, Vermont, Vermont South, Wandin North, Wantirna, Wantirna South, Warburton, Warrandyte, Warrandyte South, Warranwood, Wesburn, Wonga Park, Woori Yallock, Yarra Glen, Yarra Junction, Yering.

We track every cafe we can find in Melbourne. We read the public posts of the ones we follow, plus customer reviews, cafe menus and food press. A cafe counts for a trend when it, or a customer posting from it, posted about it. Creators' posts never count as proof a cafe sells something.

A share is the cafes posting a trend in the last 90 days, out of the cafes in the same place that posted anything then. An area needs at least 10 such cafes before we show one. "First seen" is the earliest post we have since 1 Jul 2025. That is when a trend shows up in what we collect, not when or where it started. Figures run to 14 Nov 2026.