Ube in Australia

Risingin 5 cities
+125%Australia searches, Aug to Oct 2026 vs Aug to Oct 2025
FROTHWORTHYRising in 5 cities
$8.04 average price, from 55 menus in 5 cities
Where to get oneSee it city by city

Purple yam, sweetened and used as a paste or syrup in lattes, matcha and cold foams: sweet and nutty, a little like vanilla, and bright purple.

City by city

Ube in each city

Biggest in Canberra, on 3.6% of its cafes in the last 90 days. Search changes are Aug to Oct 2026 against Aug to Oct 2025.

Canberra, Hobart, Perth and Adelaide: from Google reviews and menus only

  1. Canberra

    EmergingFurthest ahead
    3.6%of Canberra cafes, last 90 days
    cafes with it, last 90 days
    6
    Too few of the same cafes yet to compare.

  2. Brisbane

    Rising
    3.2%of Brisbane cafes, last 90 days
    cafes with it, last 90 days
    23
    average price
    $7.39
    +62%Brisbane searches

  3. Gold Coast

    Rising
    3%of Gold Coast cafes, last 90 days
    cafes with it, last 90 days
    9
    average price
    $7.33
    2 of the same cafes had it, against 3 in the 90 days before.

  4. Hobart

    Emerging
    2.3%of Hobart cafes, last 90 days
    cafes with it, last 90 days
    2
    Too few of the same cafes yet to compare.

  5. Sydney

    Rising
    2%of Sydney cafes, last 90 days
    cafes with it, last 90 days
    37
    average price
    $7.94
    +177%Sydney searches

  6. Melbourne

    Rising
    1.9%of Melbourne cafes, last 90 days
    cafes with it, last 90 days
    35
    average price
    $8.67
    +97%Melbourne searches

  7. Perth

    Rising
    1.7%of Perth cafes, last 90 days
    cafes with it, last 90 days
    9
    average price
    $8.51
    +90%Perth searches

  8. Adelaide

    Emerging
    1.4%of Adelaide cafes, last 90 days
    cafes with it, last 90 days
    5
    Too few of the same cafes yet to compare.

How an ube is built

Skip the story

This is ube

Purple yam, sweetened and used as a paste or syrup in lattes, matcha and cold foams: sweet and nutty, a little like vanilla, and bright purple.

Drawn as an ube latte, the drink cafes most often put it in.

  1. Ube base purple yam jam loosened with condensed milk, 2 to 3 spoonfuls
  2. Cold milk about 200 ml, poured over so it turns lilac where they meet
  3. Ice fills the cup before anything is poured
  4. Ube cold foam milk whipped with a little ube; some cafes add an espresso shot instead

Illustrative: a typical build, not one cafe's recipe.

Where to get one

Where to get ube in Australia

141 cafes in 8 cities: 92 on their menus, 49 from posts. Prices are from the menus and may have changed.

Show cafes in
$8.04average · 55 Australian menusLowest $5Highest $12Most: $5.50 to $9.96

Showing 10 of 141 cafes, cheapest first

  • Deja Brew CafeSouthport, Gold Coast · as “Ube Latte”
    $5
  • Oliver BrownBongaree, Brisbane · as “Ube Latte”
    $5.30
  • The Sneaky GrindAvalon Beach, Sydney · as “Ube Latte”
    $5.30
  • Chunky Dough KioskSouthport, Gold Coast · as “Ube Latte”
    $5.50
  • Clove n HoneyStones Corner, Brisbane · as “Ube Latte”
    $5.50
  • CLOVE N HONEY _ OrmeauOrmeau, Gold Coast · as “Ube Latte”
    $5.50
  • Fond PatisserieTallawong, Sydney · as “Ube Latte”
    $5.50
  • Pig & Fig CafeAttadale, Perth · as “Ube Latte”
    $5.50
  • Double Zero PastryBooval, Brisbane · as “Ube Latte”
    $5.80
  • Evie's Brew TownNorth Lakes, Brisbane · as “Ube Latte”
    $6
Unverified: seen in the cafe's own post or a creator's post there, not on its current menu. Menus change, so check with the cafe before you go.

Australian cafes with Ube on their menus or in their posts.

Flavours

Flavours we're seeing

The flavours on cafe menus that list ube across Australia, most cafes first, with the menu line most of them use. A chain counts as one cafe however many shops it has.

  1. Matcha“Ube Matcha”37 cafes
  2. Coconut“Iced Ube Coconut”3 cafes
  3. Strawberry“Strawberry Iced Ube Latte”2 cafes
  4. Cream cheese“Ube latte topped with cream cheese cold foam”1 cafe
  5. Earl grey“Earl Grey Iced Ube Latte”1 cafe
  6. Mango“Ube Mango Latte”1 cafe
  7. Pandan“Ube/pandan latte”1 cafe
  8. Taro“Taro cream ube latte📷”1 cafe
Show 1 more flavour
  1. Vanilla“Ube Latte w Salted Vanilla Foam”1 cafe
Trend

Is ube still growing in Australia?

Searches say yes: up 125% on a year earlier. (Aug to Oct 2026 vs Aug to Oct 2025)

Nov 2024 to Oct 2026

Australia searches a month

1,0002,0003,000
1,0002,0003,000
Spread

How ube spread across Australia

SydneyMelbourneBrisbaneGold CoastPerthAdelaideCanberraHobart

8cities where we've seen it

By Nov 2026 (so far)

Dec 2024Nov 2026 so far
Bars: cities with a cafe posting it each month
Also rising

Each one is rising in at least one city we read. Prices are the average across every city's menus; lines are searches across Australia.

Questions

Ube Australia FAQs

Data updated 13 Nov 2026.

Writing about it?

“Ube is on 141 cafe menus across 8 Australian cities, and furthest ahead in Canberra (3.6% of its cafes), while searches across Australia rose 125% (Aug to Oct 2026 against Aug to Oct 2025).”

What is ube?

Purple yam, sweetened and used as a paste or syrup in lattes, matcha and cold foams: sweet and nutty, a little like vanilla, and bright purple. The Froth has seen it at cafes in 8 Australian cities (Canberra, Brisbane, Gold Coast, Hobart, Sydney, Melbourne, Perth and Adelaide) as of 13 Nov 2026.

Where can I get ube in Australia?

It is on 141 cafe menus across 8 cities right now, including Deja Brew Cafe in Southport, Gold Coast, Oliver Brown in Bongaree, Brisbane, The Sneaky Grind in Avalon Beach, Sydney and Pig & Fig Cafe in Attadale, Perth. The "Where to get one" list on this page has every menu, city by city, with the price where the menu gives one and directions. Menus change, so check with the cafe before you go.

How much is an ube in Australia?

The average is $8.04, from 55 cafe menus in 5 cities as of 14 Nov 2026. Most charge between $5.50 and $9.96; the lowest we have seen is $5 and the highest $12. Each city's own average is on its page.

Where in Australia is ube biggest?

Of the cities The Froth reads, Canberra has it on the biggest share of cafes: 3.6% of Canberra cafes in the last 90 days, against 3.2% in Brisbane and 3% in Gold Coast. Each city's share is of its own cafes, so a smaller city can be ahead.

Is ube getting more popular in Australia?

Searches for it across Australia were up 125% in Aug to Oct 2026 against Aug to Oct 2025. There is no single Australian stage: each city has its own, from its own cafes. The Froth rates it Emerging in Canberra, Hobart and Adelaide; Rising in Brisbane, Gold Coast, Sydney, Melbourne and Perth as of 13 Nov 2026.

How many people search for ube in Australia?

There were 2,400 searches for ube across Australia in Oct 2026, with all its names added up. Across the months we have, from Jul 2024 to Oct 2026, it ranged from 320 (Dec 2024) to 2,400 (Oct 2026). These are monthly estimates of search demand across every state and territory.

When did ube first show up in Australian cafes?

The earliest cafe post or customer review about ube that The Froth has, in any city we read, is from 19 Jun 2023. We only see what we collect, so that is when we first saw it, not when it started: it may have been sold earlier, here or elsewhere.

What is in an ube latte?

A typical ube latte, drawn from cafes' own posts, is built from the top down with ube cold foam (milk whipped with a little ube; some cafes add an espresso shot instead), ice (fills the cup before anything is poured), cold milk (about 200 ml, poured over so it turns lilac where they meet) and ube base (purple yam jam loosened with condensed milk, 2 to 3 spoonfuls). Each cafe makes its own version, so this is a typical build, not one cafe's recipe.

How does The Froth count this?

Every city is counted on its own, with the same rules: a cafe counts for ube from the first public post or customer review we found about it, and while it is on the cafe's current menu. A city's share is of its own cafes we see well (an Instagram post or a current menu in the same 90 days, a chain counting once), and its change compares the same cafes in the last 90 days with the 90 before. Cities' cafe figures are never added together, because we read some cities' posts and others only from reviews and menus. Searches are monthly search demand across Australia with all of a trend's names added up. The full method is on our "How we track cafe trends" page.