Every cafe trend we track in Melbourne
38 trends by stage, rising first.
How this list is counted
Cafes and suburbs are counted so far. Shares are of cafes with an Instagram post or a current menu in the last 90 days, a chain counting once, to 13 Nov 2026.
Each card shows the average price on Melbourne menus and Melbourne searches a month for the last 24 complete months.
Micro means fewer than 10 cafes have posted it in the last 90 days in every city we track. The tag goes by itself once 10 or more cafes in any city have it.
13 trends, most cafes first
RisingRising
At least 10 cafes had it in the last 90 days, and either the number of the same cafes with it grew by a quarter or more on the 90 days before (counting only cafes we have read through both periods, and at least 10 of them), or it is new among them, or Melbourne searches rose by a quarter or more while those cafes held steady.
Rising
At least 10 cafes had it in the last 90 days, and either the number of the same cafes with it grew by a quarter or more on the 90 days before (counting only cafes we have read through both periods, and at least 10 of them), or it is new among them, or Melbourne searches rose by a quarter or more while those cafes held steady.
More cafes each quarter, or searches climbing.
- Iced latteRising drink$6.82average
- Cold brewRising drink$6.75average
- Strawberry matchaRising drink$9.54average
- Mont Blanc coffeeRising drink$9.44average
- Cold foamRising drink$9.11average
- BiscoffRising flavour$8.69average
- TiramisuRising flavour$9.47average
- YuzuRising flavour$7.93average
- Matcha cloudRising drink$9.02average
- UbeRising flavour$8.67average
Show all 13 rising trendsShow fewer
Rising: the figures in full
- Iced latte
- 619 Melbourne cafes in 246 suburbs so far; 29% of cafes in the 90 days to 13 Nov 2026 (536 of 1,879); 44 of the same cafes had it, against 17 in the 90 days before (up 159%). Up by a quarter or more on the previous 90 days, among the same cafes.
- Cold brew
- 333 Melbourne cafes in 151 suburbs so far; 15% of cafes in the 90 days to 13 Nov 2026 (284 of 1,879); 25 of the same cafes had it, against 15 in the 90 days before (up 67%). Up by a quarter or more on the previous 90 days, among the same cafes.
- Strawberry matcha
- 255 Melbourne cafes in 166 suburbs so far; 11% of cafes in the 90 days to 13 Nov 2026 (202 of 1,879); 21 of the same cafes had it, against 16 in the 90 days before (up 31%). Up by a quarter or more on the previous 90 days, among the same cafes.
- Mont Blanc coffee
- 140 Melbourne cafes in 97 suburbs so far; 6% of cafes in the 90 days to 13 Nov 2026 (113 of 1,879); 16 of the same cafes had it, against 11 in the 90 days before (up 45%). Up by a quarter or more on the previous 90 days, among the same cafes.
- Cold foam
- 110 Melbourne cafes in 101 suburbs so far; 5% of cafes in the 90 days to 13 Nov 2026 (94 of 1,879); 21 of the same cafes had it, against 15 in the 90 days before (up 40%). Up by a quarter or more on the previous 90 days, among the same cafes.
- Biscoff
- 81 Melbourne cafes in 91 suburbs so far; 3.8% of cafes in the 90 days to 13 Nov 2026 (71 of 1,879); 6 of the same cafes had it, against 4 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Tiramisu
- 88 Melbourne cafes in 63 suburbs so far; 3.5% of cafes in the 90 days to 13 Nov 2026 (66 of 1,879); 6 of the same cafes had it, against 7 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Yuzu
- 73 Melbourne cafes in 51 suburbs so far; 3.2% of cafes in the 90 days to 13 Nov 2026 (60 of 1,879); 5 of the same cafes had it, against none in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Matcha cloud
- 51 Melbourne cafes in 39 suburbs so far; 2.3% of cafes in the 90 days to 13 Nov 2026 (43 of 1,879); 5 of the same cafes had it, against 4 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Ube
- 44 Melbourne cafes in 42 suburbs so far; 1.9% of cafes in the 90 days to 13 Nov 2026 (35 of 1,879); 5 of the same cafes had it, against 1 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Coconut matcha cloud
- 31 Melbourne cafes in 34 suburbs so far; 1.4% of cafes in the 90 days to 13 Nov 2026 (27 of 1,879); 1 of the same cafes had it, against 1 in the 90 days before. Search up by a quarter or more while cafes hold steady.
- Hibiscus
- 19 Melbourne cafes in 17 suburbs so far; 0.9% of cafes in the 90 days to 13 Nov 2026 (17 of 1,879). Search up by a quarter or more while cafes hold steady.
- Salted maple
- 10 Melbourne cafes in 8 suburbs so far; 0.4% of cafes in the 90 days to 13 Nov 2026 (8 of 1,879); 2 of the same cafes had it, against none in the 90 days before. Search up by a quarter or more while cafes hold steady.
23 trends, most cafes first
EmergingEmerging
Fewer than 5 Melbourne cafes have it, or the first cafe post or review we have is under 120 days old, or creators are posting it before any cafe has it. It also covers anything on a small share of cafes that is holding steady.
Emerging
Fewer than 5 Melbourne cafes have it, or the first cafe post or review we have is under 120 days old, or creators are posting it before any cafe has it. It also covers anything on a small share of cafes that is holding steady.
A few cafes have it, or creators have started posting it.
- Basque cheesecakeEmerging sweet$12.23average
- Turkish eggsEmerging dish$24.62averageNot searched enough to chart yet
- HojichaEmerging drink$7.11average
- Hot honeyEmerging dish$22.27averageNot searched enough to chart yet
- PistachioEmerging flavour$8.98average
- Mango matchaEmerging drink$9.68average
- TaroEmerging flavour$6.99average
- Pistachio croissantEmerging bake$8.86averageNot searched enough to chart yet
- Black sesameEmerging flavour$7.06average
- CruffinEmerging bake$7.01averageNot searched enough to chart yet
Show all 23 emerging trendsShow fewer
- Earl grey matchaEmerging drink$9.70average
- PandanEmerging flavour19cafes so far
- LavenderEmerging flavour14cafes so far
- Coconut cloudEmerging drink13cafes so far
- EinspannerEmerging drink11cafes so far
- Iced turmeric latteEmerging drink Micro$7.18averageNot searched enough to chart yet
- HoneycombEmerging flavour7cafes so far
- Brown butterEmerging flavour Micro5cafes so far
- ElderflowerEmerging flavour Micro3cafes so far
- Coconut water espressoEmerging drink Micro2cafes so farToo few searches to chart yet
- Jasmine matcha cloudEmerging drink Micro2cafes so farToo few searches to chart yet
- Coconut water cold brewEmerging drink Micro1cafe so far
- Protein coffeeEmerging drink Micro1cafe so far
Emerging: the figures in full
- Basque cheesecake
- 124 Melbourne cafes in 83 suburbs so far; 5% of cafes in the 90 days to 13 Nov 2026 (93 of 1,879); 19 of the same cafes had it, against 18 in the 90 days before (up 6%). At a small share of cafes and holding steady.
- Turkish eggs
- 108 Melbourne cafes in 83 suburbs so far; 4.4% of cafes in the 90 days to 13 Nov 2026 (83 of 1,879); 11 of the same cafes had it, against 10 in the 90 days before (up 10%). At a small share of cafes and holding steady.
- Hojicha
- 105 Melbourne cafes in 54 suburbs so far; 4.3% of cafes in the 90 days to 13 Nov 2026 (80 of 1,879); 5 of the same cafes had it, against 6 in the 90 days before. At a small share of cafes and holding steady.
- Hot honey
- 84 Melbourne cafes in 68 suburbs so far; 3.8% of cafes in the 90 days to 13 Nov 2026 (72 of 1,879); 7 of the same cafes had it, against 8 in the 90 days before. At a small share of cafes and holding steady.
- Pistachio
- 89 Melbourne cafes in 87 suburbs so far; 3.3% of cafes in the 90 days to 13 Nov 2026 (62 of 1,879); 7 of the same cafes had it, against 9 in the 90 days before. At a small share of cafes and holding steady.
- Mango matcha
- 52 Melbourne cafes in 57 suburbs so far; 2.4% of cafes in the 90 days to 13 Nov 2026 (45 of 1,879); 1 of the same cafes had it, against none in the 90 days before. At a small share of cafes and holding steady.
- Taro
- 42 Melbourne cafes in 33 suburbs so far; 1.7% of cafes in the 90 days to 13 Nov 2026 (31 of 1,879); 2 of the same cafes had it, against 4 in the 90 days before. At a small share of cafes and holding steady.
- Pistachio croissant
- 40 Melbourne cafes in 33 suburbs so far; 1.4% of cafes in the 90 days to 13 Nov 2026 (27 of 1,879); 3 of the same cafes had it, against 3 in the 90 days before. At a small share of cafes and holding steady.
- Black sesame
- 33 Melbourne cafes in 26 suburbs so far; 1.4% of cafes in the 90 days to 13 Nov 2026 (27 of 1,879); 3 of the same cafes had it, against 1 in the 90 days before. At a small share of cafes and holding steady.
- Cruffin
- 32 Melbourne cafes in 32 suburbs so far; 1.2% of cafes in the 90 days to 13 Nov 2026 (23 of 1,879); 4 of the same cafes had it, against 6 in the 90 days before. At a small share of cafes and holding steady.
- Earl grey matcha
- 25 Melbourne cafes in 28 suburbs so far; 0.9% of cafes in the 90 days to 13 Nov 2026 (16 of 1,879); 2 of the same cafes had it, against 2 in the 90 days before. At a small share of cafes and holding steady.
- Pandan
- 19 Melbourne cafes in 14 suburbs so far; 0.8% of cafes in the 90 days to 13 Nov 2026 (14 of 1,879); none of the same cafes had it, against 1 in the 90 days before. At a small share of cafes and holding steady.
- Lavender
- 14 Melbourne cafes in 14 suburbs so far; 0.6% of cafes in the 90 days to 13 Nov 2026 (12 of 1,879); 1 of the same cafes had it, against 3 in the 90 days before. At a small share of cafes and holding steady.
- Coconut cloud
- 13 Melbourne cafes in 12 suburbs so far; 0.5% of cafes in the 90 days to 13 Nov 2026 (9 of 1,879); none of the same cafes had it, against 2 in the 90 days before. At a small share of cafes and holding steady.
- Einspanner
- 11 Melbourne cafes in 8 suburbs so far; 0.3% of cafes in the 90 days to 13 Nov 2026 (6 of 1,879); 1 of the same cafes had it, against none in the 90 days before. At a small share of cafes and holding steady.
- Iced turmeric latte
- 6 Melbourne cafes in 6 suburbs so far; 0.3% of cafes in the 90 days to 13 Nov 2026 (6 of 1,879). At a small share of cafes and holding steady.
- Honeycomb
- 7 Melbourne cafes in 26 suburbs so far; 0.3% of cafes in the 90 days to 13 Nov 2026 (5 of 1,879); 1 of the same cafes had it, against none in the 90 days before. First seen at a cafe in the last 120 days.
- Brown butter
- 5 Melbourne cafes in 5 suburbs so far; 0.2% of cafes in the 90 days to 13 Nov 2026 (3 of 1,879); 1 of the same cafes had it, against 1 in the 90 days before. At a small share of cafes and holding steady.
- Elderflower
- 3 Melbourne cafes in 3 suburbs so far; 0.2% of cafes in the 90 days to 13 Nov 2026 (3 of 1,879); none of the same cafes had it, against 1 in the 90 days before. Fewer than 5 cafes have had it.
- Coconut water espresso
- 2 Melbourne cafes in 2 suburbs so far; 0.1% of cafes in the 90 days to 13 Nov 2026 (2 of 1,879). Fewer than 5 cafes have had it.
- Jasmine matcha cloud
- 2 Melbourne cafes in 2 suburbs so far; 0.1% of cafes in the 90 days to 13 Nov 2026 (2 of 1,879). Fewer than 5 cafes have had it.
- Coconut water cold brew
- 1 Melbourne cafe in 1 suburb so far; under 0.1% of cafes in the 90 days to 13 Nov 2026 (1 of 1,879). Fewer than 5 cafes have had it.
- Protein coffee
- 1 Melbourne cafe in 1 suburb so far; under 0.1% of cafes in the 90 days to 13 Nov 2026 (1 of 1,879); 1 of the same cafes had it, against none in the 90 days before. Fewer than 5 cafes have had it.
1 trend, most cafes first
MainstreamMainstream
At least 28% of the cafes we see well had it in the last 90 days, and nothing says it is rising, peaking or fading.
Mainstream
At least 28% of the cafes we see well had it in the last 90 days, and nothing says it is rising, peaking or fading.
On a big share of cafes, holding steady.
Mainstream: the figures in full
- Matcha
- 1,044 Melbourne cafes in 279 suburbs so far; 42% of cafes in the 90 days to 13 Nov 2026 (792 of 1,879); 134 of the same cafes had it, against 113 in the 90 days before (up 19%). At 28% or more of cafes and holding steady.
1 trend, most cafes first
FadingFading
No cafe had it in the last 90 days, or the number of the same cafes with it fell by a quarter or more on the 90 days before (from at least 10 cafes) while searches did not rise, or searches are under half their 12-month high and cafes are not picking it up.
Fading
No cafe had it in the last 90 days, or the number of the same cafes with it fell by a quarter or more on the 90 days before (from at least 10 cafes) while searches did not rise, or searches are under half their 12-month high and cafes are not picking it up.
Cafes or searches dropping away.
Fading: the figures in full
- Dubai chocolate
- 52 Melbourne cafes in 79 suburbs so far; 2.3% of cafes in the 90 days to 13 Nov 2026 (43 of 1,879); 5 of the same cafes had it, against 5 in the 90 days before. Search is under half its 12-month high and cafes are not picking it up.
How these are counted
A cafe counts from the first public post or customer review we found about a trend, by the cafe or a customer, and while it is on its current menu. Shares are of every cafe we followed in the last 90 days. Change in how many of the same cafes had it: the last 90 days against the 90 before, among the 1,204 cafes we have read through both.