Part of the Matcha trend
Searches in Melbourne are up 27% (Aug to Oct 2026 against Aug to Oct 2025), though too few of the same cafes have it to read a change (5, against 4 in the 90 days before).
At least 10 cafes had it in the last 90 days, and either the number of the same cafes with it grew by a quarter or more on the 90 days before (counting only cafes we have read through both periods, and at least 10 of them), or it is new among them, or Melbourne searches rose by a quarter or more while those cafes held steady.
The stages run Emerging, Rising, Peaking, Mainstream, Fading. A trend can skip a stage or move back.
Matcha topped with a thick, airy layer of whipped cream or foam.
Matcha topped with a thick, airy layer of whipped cream or foam.
Illustrative: a typical build, not one cafe's recipe.
Where to get one46 Melbourne cafes: 32 on their menus, 14 from posts. Prices are from the menus and may have changed.
Showing 10 of 46 cafes, cheapest first
Melbourne cafes with Matcha cloud on their menus or in their posts.
The flavours on Melbourne cafe menus that list matcha cloud, most cafes first, with the menu line most of them use. A chain counts as one cafe however many shops it has.
Yes, it's rising.
Melbourne searches a month
Searches up by half on Dec 2024.
First Melbourne cafe post or review in our data.
480 searches, the most yet.
Share of each city's cafes posting it, last 90 days.
Of every search for it in Australia, how many come from Melbourne.
Searches in Oct 2026, circles sized to match.
39suburbs with cafes posting it
By Nov 2026 (so far)
Each bar is the Melbourne cafes with a post or customer review of it that month; Nov 2026 is not over yet, so its bar is so far.
18 suburbs are known only from a menu, which we can't date, so they count in the last month.
Each bar is the share of an area's cafes posting it in the last 90 days, from cafe and customer posts only. Tap an area to see it.
Data updated 13 Nov 2026.
Matcha cloud is on 32 Melbourne cafe menus and has been posted by cafes in 39 Melbourne suburbs, while Melbourne searches for it rose 27% (Aug to Oct 2026 against Aug to Oct 2025).
Matcha topped with a thick, airy layer of whipped cream or foam. A typical matcha cloud, drawn from Melbourne cafes' own posts, is built from the top down with matcha (a light dusting over the top), matcha cream (cream and milk whipped thick with whisked matcha, piled about 3 cm high), ice (fills the cup before anything is poured) and cold milk (about 200 ml; coconut water and tea are common bases too). Each cafe makes its own version, so this is a typical build, not one cafe's recipe. In all our data to 13 Nov 2026, The Froth has seen it at 51 Melbourne cafes across 39 suburbs, in posts, customer reviews and menus. The 46 in "Where to get one" are the cafes with it on their current menu or in a cafe or creator post.
It is on 32 Melbourne cafe menus right now, including ILZA in Box Hill South, ILZA JAPANESE CAFE DOCKLANDS in Docklands, ILZA JAPANESE CAFE KILSYTH SOUTH in Kilsyth South and ILZA JAPANESE CAFE NUNAWADING in Vermont. 14 more cafes have posted it, though it is not on their current menu. The "Where to get one" list on this page has every one, with the price where the menu gives one, links to the menu or post, and directions. Menus change, so check with the cafe before you go.
The average is $9.02, from 27 Melbourne cafe menus as of 14 Nov 2026. Most charge between $7.50 and $10.70; the lowest we have seen is $7.50 and the highest $12.
It is on a bigger share of Canberra cafes: 4.2% against Melbourne's 2.3%, over the last 90 days.
Yes. The Froth rates matcha cloud as Rising as of 13 Nov 2026: searches in Melbourne are up 27% (Aug to Oct 2026 against Aug to Oct 2025), though too few of the same cafes have it to read a change (5, against 4 in the 90 days before). In the 90 days to 13 Nov 2026, 2.3% of the Melbourne cafes we see well (an Instagram post or a current menu in that time) had it. Among the 1,204 cafes we have followed through both periods, 5 of the same cafes had it, against 4 in the 90 days before. Melbourne searches for it were up 27% in Aug to Oct 2026 compared with Aug to Oct 2025.
There were 480 searches for matcha cloud in Melbourne in Oct 2026, with all its names added up. Across the 23 months we have, from Dec 2024 to Oct 2026, it ranged from 110 searches (Dec 2024) to 480 (Oct 2026). These are monthly estimates of search demand in Melbourne.
The earliest Melbourne cafe post or customer review about matcha cloud that The Froth has is from 9 Oct 2025. We only see what we collect, so that is when we first saw it, not when it started: it may have been sold earlier, here or elsewhere.
A cafe counts for matcha cloud from the first public post or customer review we found about it, the cafe's own post or a customer's, and while it is on the cafe's current menu. Shares are of the cafes we see well: those with an Instagram post or a current menu in the same 90 days, a chain counting once. A change compares the same cafes in the last 90 days with the 90 before, only among cafes we have followed through both, so newly added cafes never look like growth. The 90 days end on the latest day with cafe posts or reviews (13 Nov 2026), not today. Searches are monthly search demand in Melbourne with all of a trend's names added up. Captions stay private; we only link to public posts. The full method is on our "How we track cafe trends" page.