Part of the Matcha trend
There is no single Australian stage: each city has its own, worked out from its own cafes with the same rules. This is the stage most of the cities share (Canberra, Gold Coast, Perth, Hobart, Adelaide); every city's own stage is in City by city.
Emerging: Fewer than 5 Sydney cafes have it, or the first cafe post or review we have is under 120 days old, or creators are posting it before any cafe has it. It also covers anything on a small share of cafes that is holding steady.
Matcha topped with a thick, airy layer of whipped cream or foam.
Biggest in Canberra, on 4.2% of its cafes in the last 90 days. Search changes are Aug to Oct 2026 against Aug to Oct 2025.
Each card counts the city's cafes with a post, a customer review or a current menu naming it in the last 90 days. Its share is of that city's own cafes, so a smaller city can be ahead.
We don't read Canberra, Perth, Hobart and Adelaide cafes' own posts yet, so their figures come from Google reviews and menus only.
“Where to get one” lists a different set: cafes with it on a current menu or in a cafe's or creator's post, whenever it was. That is why a city's count there is not the same.
Matcha topped with a thick, airy layer of whipped cream or foam.
Illustrative: a typical build, not one cafe's recipe.
Where to get one205 cafes in 8 cities: 168 on their menus, 37 from posts. Prices are from the menus and may have changed.
Showing 10 of 205 cafes, cheapest first
Australian cafes with Matcha cloud on their menus or in their posts.
The flavours on cafe menus that list matcha cloud across Australia, most cafes first, with the menu line most of them use. A chain counts as one cafe however many shops it has.
Searches say yes: up 40% on a year earlier. (Aug to Oct 2026 vs Aug to Oct 2025)
Australia searches a month
Searches up by half on Nov 2024.
1,700 searches, the most yet.
Share of each city's own cafes with it, last 90 days. Tap a city to see its page.
Of every search for it across Australia, Aug to Oct 2026, the part from each city.
Searches in Oct 2026. Each circle's area matches its number.
8cities where we've seen it
By Nov 2026 (so far)
Each bar is how many cities had a cafe post or review of it that month; Nov 2026 is not over yet, so its bar is so far.
Each city appears in the month of its earliest post or review in our data and grows as more of its suburbs have it. Its size is its cafes so far, never added to another city's.
Data updated 13 Nov 2026.
“Matcha cloud is on 205 cafe menus across 8 Australian cities, and furthest ahead in Canberra (4.2% of its cafes), while searches across Australia rose 40% (Aug to Oct 2026 against Aug to Oct 2025).”
Matcha topped with a thick, airy layer of whipped cream or foam. The Froth has seen it at cafes in 8 Australian cities (Canberra, Sydney, Gold Coast, Perth, Melbourne, Hobart, Brisbane and Adelaide) as of 13 Nov 2026.
It is on 205 cafe menus across 8 cities right now, including Brew Kiosk in Chatswood, Sydney, Whale Tea Canberra in Canberra, Canberra, Catcha Coffee in Coopers Plains, Brisbane and ILZA in Box Hill South, Melbourne. The "Where to get one" list on this page has every menu, city by city, with the price where the menu gives one and directions. Menus change, so check with the cafe before you go.
The average is $9.61, from 91 cafe menus in 7 cities as of 14 Nov 2026. Most charge between $7.90 and $12; the lowest we have seen is $7 and the highest $13. Each city's own average is on its page.
Of the cities The Froth reads, Canberra has it on the biggest share of cafes: 4.2% of Canberra cafes in the last 90 days, against 3.4% in Sydney and 3.3% in Gold Coast. Each city's share is of its own cafes, so a smaller city can be ahead.
Searches for it across Australia were up 40% in Aug to Oct 2026 against Aug to Oct 2025. There is no single Australian stage: each city has its own, from its own cafes. The Froth rates it Emerging in Canberra, Gold Coast, Perth, Hobart and Adelaide; Rising in Sydney, Melbourne and Brisbane as of 13 Nov 2026.
There were 1,700 searches for matcha cloud across Australia in Oct 2026, with all its names added up. Across the months we have, from Jul 2024 to Oct 2026, it ranged from 90 (Jul 2024) to 1,700 (Oct 2026). These are monthly estimates of search demand across every state and territory.
The earliest cafe post or customer review about matcha cloud that The Froth has, in any city we read, is from 7 Jun 2024. We only see what we collect, so that is when we first saw it, not when it started: it may have been sold earlier, here or elsewhere.
Every city is counted on its own, with the same rules: a cafe counts for matcha cloud from the first public post or customer review we found about it, and while it is on the cafe's current menu. A city's share is of its own cafes we see well (an Instagram post or a current menu in the same 90 days, a chain counting once), and its change compares the same cafes in the last 90 days with the 90 before. Cities' cafe figures are never added together, because we read some cities' posts and others only from reviews and menus. Searches are monthly search demand across Australia with all of a trend's names added up. The full method is on our "How we track cafe trends" page.