It is on 40% of cafes in the last 90 days and holding steady.
At least 28% of the cafes we see well had it in the last 90 days, and nothing says it is rising, peaking or fading.
The stages run Emerging, Rising, Peaking, Mainstream, Fading. A trend can skip a stage or move back.
Finely ground Japanese green tea whisked with water and usually poured over milk, hot or iced: grassy, a little bitter and bright green.
Drawn as an iced matcha latte, the drink Adelaide cafes most often put it in.
223 Adelaide cafes: 174 on their menus, 49 from posts.
Showing 10 of 223 cafes, cheapest first
Adelaide cafes with Matcha on their menus or in their posts.
Each bar is the Adelaide cafes whose menu lists matcha in that flavour. Under each flavour is the menu line most of those cafes use.
A chain counts as one cafe however many shops it has.
It's mainstream now: well established.
Adelaide's figures come from Google reviews and cafe menus (435 Adelaide cafes with a review or menu in the last 90 days). We don't read Adelaide cafes' posts yet, so this is a small sample and a drink shows up here later than it would in posts.
Adelaide searches a month
Searches up by half on Dec 2024.
8,710 searches, the busiest month.
Tap a number for what changed then.
Share of each city's own cafes with it, last 90 days.
Cafe menus listing it now, Adelaide.
174 cafe menus
We started reading cafe menus in late 2026. Cafes adding and dropping it each month show here once the first whole month of menu reads is in.
Searches in Oct 2026, circles sized to match.
140suburbs with cafes that have it
By Nov 2026 (so far)
Each bar is the Adelaide cafes with a customer review of it that month; Nov 2026 is not over yet, so its bar is so far.
51 suburbs are known only from a menu, which we can't date, so they count in the last month.
Matcha is on 174 Adelaide cafe menus and has been seen at cafes in 140 Adelaide suburbs.
Finely ground Japanese green tea whisked with water and usually poured over milk, hot or iced: grassy, a little bitter and bright green. In all our data to 14 Nov 2026, The Froth has seen it at 311 Adelaide cafes across 140 suburbs, in Google reviews and menus. The 223 in "Where to get one" are the cafes with it on their current menu or in a cafe or creator post.
It is on 174 Adelaide cafe menus right now, including Mylor General Store in Mylor, LLaw Boutique Restaurant Port Plaza in Port Adelaide, Mad.Good Cafe in Highgate and Mitico Coffee in Adelaide. 49 more cafes have posted it, though it is not on their current menu. The "Where to get one" list on this page has every one, with the price where the menu gives one, links to the menu or post, and directions. Menus change, so check with the cafe before you go.
The average is $7.09, from 136 Adelaide cafe menus as of 15 Nov 2026. Most charge between $5 and $10; the lowest we have seen is $4.50 and the highest $16.
It is on a bigger share of Gold Coast cafes: 44% against Adelaide's 40%, over the last 90 days.
It is well established rather than growing fast. The Froth rates matcha as Mainstream as of 14 Nov 2026: it is on 40% of cafes in the last 90 days and holding steady. In the 90 days to 14 Nov 2026, 40% of the Adelaide cafes we see well (a current menu in that time) had it. Among the 728 cafes we have followed through both periods, 36 of the same cafes had it, against 29 in the 90 days before (up 24%). Adelaide searches for it were up 12% in Aug to Oct 2026 compared with Aug to Oct 2025.
There were 7,230 searches for matcha in Adelaide in Oct 2026, with all its names added up. Across the 23 months we have, from Dec 2024 to Oct 2026, it ranged from 2,590 searches (Jan 2025) to 8,710 (Aug 2026). These are monthly estimates of search demand in Adelaide.
The earliest Adelaide customer review about matcha that The Froth has is from 16 May 2024. We only see what we collect, so that is when we first saw it, not when it started: it may have been sold earlier, here or elsewhere.
A typical iced matcha latte, drawn from Adelaide cafes' menus and reviews, is built from the top down with whisked matcha (2 to 4 g of matcha whisked with 60 ml of warm water, poured on last), ice (fills the cup before anything is poured) and cold milk (about 200 ml, often oat, lightly sweetened). Each cafe makes its own version, so this is a typical build, not one cafe's recipe.
A cafe counts for matcha from the first Google review we found that mentions it, and while it is on the cafe's current menu. Shares are of the cafes we see well: those with a current menu in the same 90 days, a chain counting once. A change compares the same cafes in the last 90 days with the 90 before, only among cafes we have followed through both, so newly added cafes never look like growth. The 90 days end on the latest day with new reviews or menus (14 Nov 2026), not today. Searches are monthly search demand in Adelaide with all of a trend's names added up. The full method is on our "How we track cafe trends" page.