It is on 41% of cafes in the last 90 days and holding steady.
At least 28% of the cafes we see well had it in the last 90 days, and nothing says it is rising, peaking or fading.
The stages run Emerging, Rising, Peaking, Mainstream, Fading. A trend can skip a stage or move back.
Finely ground Japanese green tea whisked with water and usually poured over milk, hot or iced: grassy, a little bitter and bright green.
Drawn as an iced matcha latte, the drink Sydney cafes most often put it in.
1,099 Sydney cafes: 742 on their menus, 357 from posts.
Showing 10 of 1,099 cafes, cheapest first
Sydney cafes with Matcha on their menus or in their posts.
Each bar is the Sydney cafes whose menu lists matcha in that flavour. Under each flavour is the menu line most of those cafes use.
A chain counts as one cafe however many shops it has.
It's mainstream now: well established.
Sydney searches a month
Searches up by half on Dec 2024.
37,960 searches, the busiest month.
Tap a number for what changed then.
Share of each city's own cafes with it, last 90 days.
Of the cafes in Sydney that posted anything that month, how many posted matcha, per 1,000 of them.
It is a share, not a count, so it does not grow just because we follow more cafes. It only grows when more of the cafes we follow take it up.
The month in progress shows here once it is complete, so a part month never reads as a drop. A month with too few cafes posting is left out.
183 per 1,000 in Oct 2026, 2.0× vs Jun 2026
Cafe menus listing it now, Sydney.
742 cafe menus
We started reading cafe menus in late 2026. Cafes adding and dropping it each month show here once the first whole month of menu reads is in.
Searches in Oct 2026, circles sized to match.
384suburbs with cafes posting it
By Nov 2026 (so far)
Each bar is the Sydney cafes with a post or customer review of it that month; Nov 2026 is not over yet, so its bar is so far.
83 suburbs are known only from a menu, which we can't date, so they count in the last month.
Each bar is the share of an area's cafes posting it in the last 90 days, from cafe and customer posts only. Tap an area to see it.
Matcha is on 742 Sydney cafe menus and has been posted by cafes in 384 Sydney suburbs.
Finely ground Japanese green tea whisked with water and usually poured over milk, hot or iced: grassy, a little bitter and bright green. In all our data to 14 Nov 2026, The Froth has seen it at 1,527 Sydney cafes across 384 suburbs, in posts, customer reviews and menus. The 1,099 in "Where to get one" are the cafes with it on their current menu or in a cafe or creator post.
It is on 742 Sydney cafe menus right now, including Darbury in Darlinghurst, Cafe 4se7en in Casula, Broast Cafe in Woodpark and Cafe Fatboy in Caringbah. 357 more cafes have posted it, though it is not on their current menu. The "Where to get one" list on this page has every one, with the price where the menu gives one, links to the menu or post, and directions. Menus change, so check with the cafe before you go.
The average is $7.30, from 541 Sydney cafe menus as of 15 Nov 2026. Most charge between $5.20 and $10; the lowest we have seen is $4 and the highest $14.50.
It is on a bigger share of Gold Coast cafes: 44% against Sydney's 41%, over the last 90 days.
It is well established rather than growing fast. The Froth rates matcha as Mainstream as of 14 Nov 2026: it is on 41% of cafes in the last 90 days and holding steady. In the 90 days to 14 Nov 2026, 41% of the Sydney cafes we see well (an Instagram post or a current menu in that time) had it. Among the 3,110 cafes we have followed through both periods, 183 of the same cafes had it, against 181 in the 90 days before (up 1%). Sydney searches for it were level in Aug to Oct 2026 compared with Aug to Oct 2025.
There were 35,800 searches for matcha in Sydney in Oct 2026, with all its names added up. Across the 23 months we have, from Dec 2024 to Oct 2026, it ranged from 17,640 searches (Dec 2024) to 37,960 (Oct 2025). These are monthly estimates of search demand in Sydney.
The earliest Sydney cafe post or customer review about matcha that The Froth has is from 25 Oct 2017. We only see what we collect, so that is when we first saw it, not when it started: it may have been sold earlier, here or elsewhere.
A typical iced matcha latte, drawn from Sydney cafes' own posts, is built from the top down with whisked matcha (2 to 4 g of matcha whisked with 60 ml of warm water, poured on last), ice (fills the cup before anything is poured) and cold milk (about 200 ml, often oat, lightly sweetened). Each cafe makes its own version, so this is a typical build, not one cafe's recipe.
A cafe counts for matcha from the first public post or customer review we found about it, the cafe's own post or a customer's, and while it is on the cafe's current menu. Shares are of the cafes we see well: those with an Instagram post or a current menu in the same 90 days, a chain counting once. A change compares the same cafes in the last 90 days with the 90 before, only among cafes we have followed through both, so newly added cafes never look like growth. The 90 days end on the latest day with cafe posts or reviews (14 Nov 2026), not today. Searches are monthly search demand in Sydney with all of a trend's names added up. Captions stay private; we only link to public posts. The full method is on our "How we track cafe trends" page.