Part of the Matcha trend
Searches in Brisbane are up 133% (Aug to Oct 2026 against Aug to Oct 2025), though too few of the same cafes have it to read a change (none, against 1 in the 90 days before).
At least 10 cafes had it in the last 90 days, and either the number of the same cafes with it grew by a quarter or more on the 90 days before (counting only cafes we have read through both periods, and at least 10 of them), or it is new among them, or Brisbane searches rose by a quarter or more while those cafes held steady.
The stages run Emerging, Rising, Peaking, Mainstream, Fading. A trend can skip a stage or move back.
Matcha topped with a thick, airy layer of whipped cream or foam.
18 Brisbane cafes: 15 on their menus, 3 from posts.
Showing 10 of 18 cafes, cheapest first
Brisbane cafes with Matcha cloud on their menus or in their posts.
Each bar is the Brisbane cafes whose menu lists matcha cloud in that flavour. Under each flavour is the menu line most of those cafes use.
A chain counts as one cafe however many shops it has.
Yes, it's rising.
Brisbane searches a month
First Brisbane cafe post or review in our data.
200 searches, the most yet.
Tap a number for what changed then.
Share of each city's own cafes with it, last 90 days.
Of the cafes in Brisbane that posted anything that month, how many posted matcha cloud, per 1,000 of them.
It is a share, not a count, so it does not grow just because we follow more cafes. It only grows when more of the cafes we follow take it up.
The month in progress shows here once it is complete, so a part month never reads as a drop. A month with too few cafes posting is left out.
14 per 1,000 in Oct 2026
Cafe menus listing it now, Brisbane.
15 cafe menus
We started reading cafe menus in late 2026. Cafes adding and dropping it each month show here once the first whole month of menu reads is in.
Searches in Oct 2026, circles sized to match.
19suburbs with cafes posting it
By Nov 2026 (so far)
Each bar is the Brisbane cafes with a post or customer review of it that month; Nov 2026 is not over yet, so its bar is so far.
11 suburbs are known only from a menu, which we can't date, so they count in the last month.
Matcha cloud is on 15 Brisbane cafe menus and has been posted by cafes in 19 Brisbane suburbs, while Brisbane searches for it rose 133% (Aug to Oct 2026 against Aug to Oct 2025).
Matcha topped with a thick, airy layer of whipped cream or foam. A typical matcha cloud, drawn from Brisbane cafes' own posts, is built from the top down with matcha (a light dusting over the top), matcha cream (cream and milk whipped thick with whisked matcha, piled about 3 cm high), ice (fills the cup before anything is poured) and cold milk (about 200 ml; coconut water and tea are common bases too). Each cafe makes its own version, so this is a typical build, not one cafe's recipe. In all our data to 14 Nov 2026, The Froth has seen it at 20 Brisbane cafes across 19 suburbs, in posts, customer reviews and menus. The 18 in "Where to get one" are the cafes with it on their current menu or in a cafe or creator post.
It is on 15 Brisbane cafe menus right now, including Catcha Coffee in Coopers Plains, Little Saigon Eatery in Hamilton, Little Dreamer Cafe in Calamvale and Sandwich Studio in Carindale. 3 more cafes have posted it, though it is not on their current menu. The "Where to get one" list on this page has every one, with the price where the menu gives one, links to the menu or post, and directions. Menus change, so check with the cafe before you go.
The average is $9.26, from 12 Brisbane cafe menus as of 15 Nov 2026. Most charge between $8.55 and $9.90; the lowest we have seen is $7.50 and the highest $10.50.
It is on a bigger share of Sydney cafes: 3.3% against Brisbane's 1.9%, over the last 90 days.
Yes. The Froth rates matcha cloud as Rising as of 14 Nov 2026: searches in Brisbane are up 133% (Aug to Oct 2026 against Aug to Oct 2025), though too few of the same cafes have it to read a change (none, against 1 in the 90 days before). In the 90 days to 14 Nov 2026, 1.9% of the Brisbane cafes we see well (an Instagram post or a current menu in that time) had it. Among the 1,088 cafes we have followed through both periods, none of the same cafes had it, against 1 in the 90 days before. Brisbane searches for it were up 133% in Aug to Oct 2026 compared with Aug to Oct 2025.
There were 200 searches for matcha cloud in Brisbane in Oct 2026, with all its names added up. Across the 23 months we have, from Dec 2024 to Oct 2026, it ranged from 20 searches (Dec 2024) to 200 (Oct 2026). These are monthly estimates of search demand in Brisbane.
The earliest Brisbane cafe post or customer review about matcha cloud that The Froth has is from 12 Jul 2026. We only see what we collect, so that is when we first saw it, not when it started: it may have been sold earlier, here or elsewhere.
A cafe counts for matcha cloud from the first public post or customer review we found about it, the cafe's own post or a customer's, and while it is on the cafe's current menu. Shares are of the cafes we see well: those with an Instagram post or a current menu in the same 90 days, a chain counting once. A change compares the same cafes in the last 90 days with the 90 before, only among cafes we have followed through both, so newly added cafes never look like growth. The 90 days end on the latest day with cafe posts or reviews (14 Nov 2026), not today. Searches are monthly search demand in Brisbane with all of a trend's names added up. Captions stay private; we only link to public posts. The full method is on our "How we track cafe trends" page.