Where to get each oneWhere to get each one
Pick a trend to see the Essendon cafes we saw it at, newest sighting first, by the name each sells it under: the line on its menu with the price, or the name it was posted under.
The figure on each chip counts every Essendon cafe we have seen it at, in posts, reviews, menus or press, to 13 Nov 2026. The trend's own page lists every cafe in Melbourne.
Where to get each one
Pick a trend to see the Essendon cafes we saw it at, newest sighting first, by the name each sells it under: the line on its menu with the price, or the name it was posted under.
The figure on each chip counts every Essendon cafe we have seen it at, in posts, reviews, menus or press, to 13 Nov 2026. The trend's own page lists every cafe in Melbourne.
Matcha
9 cafes in Essendon · here before our records began
- Sold asmatchaParisian BakerCafe's post, 13 Oct 2026
- Sold asmatchaTake 3 CafeCustomer review, 19 Aug 2026
- On the menuIced Matcha, $7NogluCustomer review, 9 Aug 2026 · 2 more on the menu
- On the menuFour Seasons Matcha Cream TopSharetea DFO EssendonCustomer review, 21 Jun 2026 · 3 more on the menu
- On the menuMatcha Latte, $5.50Benny & MeOn the menu when we first read it
- On the menuTurmeric LatteLa Vallee Cafe/Restaurant EssendonOn the menu when we first read it
When each trend turned upWhen each trend turned up
Dates are the first post we have from a Essendon cafe, or a customer posting from one, since 1 Jul 2025. A first post is when a trend shows up in what we collect, not when or where it began.
We saw 5 of 5 arrive: we had already been following that cafe for 60 days, so the date is close to when it turned up. A hollow dot is just the first post we could read.
Our records start in Jul 2025, so a trend posted here that month was most likely here already. Beside each later one: how many of the suburbs where we saw it arrive had it before Essendon.
When each trend turned up
Dates are the first post we have from a Essendon cafe, or a customer posting from one, since 1 Jul 2025. A first post is when a trend shows up in what we collect, not when or where it began.
We saw 5 of 5 arrive: we had already been following that cafe for 60 days, so the date is close to when it turned up. A hollow dot is just the first post we could read.
Our records start in Jul 2025, so a trend posted here that month was most likely here already. Beside each later one: how many of the suburbs where we saw it arrive had it before Essendon.
First posts we saw, not where a trend began
Here when our records beganAlready posted in Essendon in Jul 2025, the first month we read
- We saw it arrive
- First post we saw
- Mango matchaWe saw it arrive.
- Cold foamWe saw it arrive. 5 of 32 suburbs had it before Essendon
- Mont Blanc coffeeWe saw it arrive. 3 of 23 suburbs had it before Essendon
- PistachioWe saw it arrive. 9 of 22 suburbs had it before Essendon
- TiramisuWe saw it arrive. 10 of 14 suburbs had it before Essendon
Essendon in numbers
- 33cafes
- 9we follow
- 15trends seen
- 7in cafes' posts
Trend-forward
3 of the 9 cafes we read in the last 90 days posted a rising drink, and 6 different trends in six months.
“We follow”: cafes whose posts we read that posted in the last 90 days.
Of the 9 Essendon cafes we followed in 180 days, 4 posted 6 of the trends we track. In 90 days 3 of 9 posted a rising trend and 3 one new to them. Against Melbourne: range above Melbourne, rising above Melbourne, new above Melbourne.
The Inner North as a whole is about average.
- Very trend-forward1.5 times Melbourne's trend activity or more, from at least 3 cafes.
- Trend-forward1.2 times Melbourne or more, from at least 2 cafes.
- About averageclose to Melbourne as a whole.
- Sticks to the classicsabout two thirds of Melbourne or less.
- Too few cafes to sayfewer cafes we follow than a band needs.
The three glasses: Range, how many different trends each cafe posts. Rising, how many cafes post a drink that is rising now. New, how many cafes tried a trend new to them. A fuller glass means more than Melbourne as a whole.
Each part compares a place's cafes with Melbourne. Range counts at most 3 trends per cafe over 180 days. Rising is cafes posting a rising or emerging trend in 90 days. New is cafes posting a trend for the first time in 90 days, and counts half.
Every part is pulled toward Melbourne, as if 8 average cafes were added, so two or three cafes can't swing it. A suburb needs 5 cafes we followed in 180 days, an area 10.
We follow posts from only some cafes, so the band depends on which ones. That is why it is a band with its sample, never a rank. Suburbs inside a band are listed by how many cafes we follow.
Figures to
Also try nearby
Questions about Essendon
What cafe trends are in Essendon?
As at 13 Nov 2026 we have seen 15 tracked trends in Essendon cafes across posts, reviews, menus and press, including Matcha, Strawberry matcha, Cold foam, Mont Blanc coffee and Mango matcha. The latest to show up in cafes' posts there is Tiramisu, first seen in Oct 2026.
How trend-forward are Essendon cafes?
Essendon is trend-forward on our trend score as at 13 Nov 2026. 3 of the 9 cafes we read in the last 90 days posted a rising drink, and 6 different trends in six months. Against Melbourne: range above Melbourne, rising above Melbourne, new above Melbourne.
We track 33 cafes there and follow 10, so the band depends on which ones those are.
Where can I get Matcha in Essendon?
We have seen Matcha at 9 cafes in Essendon across posts, reviews, menus and press, as at 13 Nov 2026: Parisian Baker, Take 3 Cafe, Noglu, Sharetea DFO Essendon, Benny & Me and 4 more. Each one on this page links to where we saw it.
Which part of Melbourne is Essendon in?
We group Essendon (3040) with the Inner North. North of the city from Carlton North, Fitzroy, Collingwood and Abbotsford through Brunswick, Northcote and Thornbury to Coburg and Fairfield, and west to Flemington, Ascot Vale, Moonee Ponds and Essendon.
How is this worked out?
We track every cafe we can find in Melbourne. We read the public posts of the ones we follow, plus customer reviews, cafe menus and food press. A cafe counts for a trend when it, or a customer posting from it, posted about it. Creators' posts never count as proof a cafe sells something.
A share is the cafes posting a trend in the last 90 days, out of the cafes in the same place that posted anything then. An area needs at least 10 such cafes before we show one. "First seen" is the earliest post we have since 1 Jul 2025. That is when a trend shows up in what we collect, not when or where it started. Figures run to 13 Nov 2026.
Facts to quote
Essendon at a glance
Updated
- The Froth tracks 33 cafes in Essendon, in the Inner North, and follows posts from 10 of them, 9 of which posted in the 90 days to 13 Nov 2026.
- 15 tracked cafe trends have been seen in Essendon across posts, reviews, menus and press, 7 of them in cafes' own or customers' posts, as at 13 Nov 2026.
- Essendon is trend-forward on our trend score as at 13 Nov 2026. 3 of the 9 cafes we read in the last 90 days posted a rising drink, and 6 different trends in six months. Against Melbourne: range above Melbourne, rising above Melbourne, new above Melbourne.
- The latest tracked trend to show up in Essendon cafes' posts is Tiramisu, first seen there on 13 Oct 2026.
- Matcha is the tracked trend seen at the most cafes in Essendon: 9 cafes across posts, reviews, menus and press, as at 13 Nov 2026.