Where to get each oneWhere to get each one
Pick a trend to see the Hawthorn East cafes we saw it at, newest sighting first, by the name each sells it under: the line on its menu with the price, or the name it was posted under.
The figure on each chip counts every Hawthorn East cafe we have seen it at, in posts, reviews, menus or press, to 14 Nov 2026. The trend's own page lists every cafe in Melbourne.
Where to get each one
Pick a trend to see the Hawthorn East cafes we saw it at, newest sighting first, by the name each sells it under: the line on its menu with the price, or the name it was posted under.
The figure on each chip counts every Hawthorn East cafe we have seen it at, in posts, reviews, menus or press, to 14 Nov 2026. The trend's own page lists every cafe in Melbourne.
Matcha
7 cafes in Hawthorn East · first post here May 2026
- On the menuCeremonial MatchaCru+ Coffee RoasteryCafe's post, 8 Oct 2026 · 1 more on the menu
- On the menuIced Matcha, $9.10Shanklin CafeCustomer review, 14 Sep 2026
- Sold asmatchaSiora TiramisuCustomer review, 6 Sep 2026
- Sold asmatchaBlood Orange CafeCustomer review, 21 Jul 2026
- On the menuMatcha Latte, $5.80Daikokuten(work)On the menu when we first read it · 1 more on the menu
- On the menuMatcha, $5.50Juliette Coffee & MunchOn the menu when we first read it · 1 more on the menu
When each trend turned upWhen each trend turned up
Dates are the first post we have from a Hawthorn East cafe, or a customer posting from one, since 1 Jul 2025. A first post is when a trend shows up in what we collect, not when or where it began.
We saw 7 of 9 arrive: we had already been following that cafe for 60 days, so the date is close to when it turned up. A hollow dot is just the first post we could read.
Our records start in Jul 2025, so a trend posted here that month was most likely here already. Beside each later one: how many of the suburbs where we saw it arrive had it before Hawthorn East.
When each trend turned up
Dates are the first post we have from a Hawthorn East cafe, or a customer posting from one, since 1 Jul 2025. A first post is when a trend shows up in what we collect, not when or where it began.
We saw 7 of 9 arrive: we had already been following that cafe for 60 days, so the date is close to when it turned up. A hollow dot is just the first post we could read.
Our records start in Jul 2025, so a trend posted here that month was most likely here already. Beside each later one: how many of the suburbs where we saw it arrive had it before Hawthorn East.
First posts we saw, not where a trend began
- We saw it arrive
- First post we saw
- MatchaWe saw it arrive. 17 of 52 suburbs had it before Hawthorn East
- Turkish eggsFirst post we saw.
- Iced latteWe saw it arrive. 8 of 37 suburbs had it before Hawthorn East
- Cold brewWe saw it arrive. 5 of 27 suburbs had it before Hawthorn East
- Mont Blanc coffeeWe saw it arrive. 2 of 23 suburbs had it before Hawthorn East
- Cold foamWe saw it arrive. 3 of 32 suburbs had it before Hawthorn East
- Hot honeyFirst post we saw.
- HojichaWe saw it arrive. 5 of 12 suburbs had it before Hawthorn East
Show all 9Show fewer
- Strawberry matchaWe saw it arrive. 21 of 30 suburbs had it before Hawthorn East
Hawthorn East in numbers
- 22cafes
- 3we follow
- 11trends seen
- 9in cafes' posts
Too few cafes to say
Only 3 cafes we follow, and a band needs 5.
“We follow”: cafes whose posts we read that posted in the last 90 days.
The Inner East as a whole is trend-forward.
- Very trend-forward1.5 times Melbourne's trend activity or more, from at least 3 cafes.
- Trend-forward1.2 times Melbourne or more, from at least 2 cafes.
- About averageclose to Melbourne as a whole.
- Sticks to the classicsabout two thirds of Melbourne or less.
- Too few cafes to sayfewer cafes we follow than a band needs.
The three glasses: Range, how many different trends each cafe posts. Rising, how many cafes post a drink that is rising now. New, how many cafes tried a trend new to them. A fuller glass means more than Melbourne as a whole.
Each part compares a place's cafes with Melbourne. Range counts at most 3 trends per cafe over 180 days. Rising is cafes posting a rising or emerging trend in 90 days. New is cafes posting a trend for the first time in 90 days, and counts half.
Every part is pulled toward Melbourne, as if 8 average cafes were added, so two or three cafes can't swing it. A suburb needs 5 cafes we followed in 180 days, an area 10.
We follow posts from only some cafes, so the band depends on which ones. That is why it is a band with its sample, never a rank. Suburbs inside a band are listed by how many cafes we follow.
Figures to
Also try nearby
- Camberwell 1.0 kmVery trend-forward
- Hawthorn 1.5 kmVery trend-forward
- Kooyong 1.7 kmToo few cafes to say
- Burnley 2.4 kmToo few cafes to say
- Glen Iris 2.5 kmAbout average
- Deepdene 2.9 kmToo few cafes to say
- All of the Inner East
Questions about Hawthorn East
What cafe trends are in Hawthorn East?
As at 14 Nov 2026 we have seen 11 tracked trends in Hawthorn East cafes across posts, reviews, menus and press, including Matcha, Cold brew, Iced latte, Turkish eggs and Mont Blanc coffee. The latest to show up in cafes' posts there is Hojicha, first seen in Sep 2026.
How trend-forward are Hawthorn East cafes?
There are too few cafes to say, as at 14 Nov 2026. Only 3 cafes we follow, and a band needs 5.
Where can I get Matcha in Hawthorn East?
We have seen Matcha at 7 cafes in Hawthorn East across posts, reviews, menus and press, as at 14 Nov 2026: Cru+ Coffee Roastery, Shanklin Cafe, Siora Tiramisu, Blood Orange Cafe, Daikokuten(work) and 2 more. Each one on this page links to where we saw it.
Which part of Melbourne is Hawthorn East in?
We group Hawthorn East (3123) with the Inner East. East of the Yarra from Hawthorn and Kew through Camberwell, Canterbury, Balwyn and Surrey Hills to Box Hill, Burwood and Blackburn, north to Bulleen, Doncaster and Templestowe, and south to Glen Iris and Ashburton.
How is this worked out?
We track every cafe we can find in Melbourne. We read the public posts of the ones we follow, plus customer reviews, cafe menus and food press. A cafe counts for a trend when it, or a customer posting from it, posted about it. Creators' posts never count as proof a cafe sells something.
A share is the cafes posting a trend in the last 90 days, out of the cafes in the same place that posted anything then. An area needs at least 10 such cafes before we show one. "First seen" is the earliest post we have since 1 Jul 2025. That is when a trend shows up in what we collect, not when or where it started. Figures run to 14 Nov 2026.
Facts to quote
Hawthorn East at a glance
Updated
- The Froth tracks 22 cafes in Hawthorn East, in the Inner East, and follows posts from 3 of them, 3 of which posted in the 90 days to 14 Nov 2026.
- 11 tracked cafe trends have been seen in Hawthorn East across posts, reviews, menus and press, 9 of them in cafes' own or customers' posts, as at 14 Nov 2026.
- Hawthorn East has no trend score as at 14 Nov 2026. Only 3 cafes we follow, and a band needs 5.
- The latest tracked trend to show up in Hawthorn East cafes' posts is Hojicha, first seen there on 17 Sep 2026.
- Matcha is the tracked trend seen at the most cafes in Hawthorn East: 7 cafes across posts, reviews, menus and press, as at 14 Nov 2026.