Where to get each oneWhere to get each one
Pick a trend to see the Hawthorn cafes we saw it at, newest sighting first, by the name each sells it under: the line on its menu with the price, or the name it was posted under.
The figure on each chip counts every Hawthorn cafe we have seen it at, in posts, reviews, menus or press, to 14 Nov 2026. The trend's own page lists every cafe in Melbourne.
Where to get each one
Pick a trend to see the Hawthorn cafes we saw it at, newest sighting first, by the name each sells it under: the line on its menu with the price, or the name it was posted under.
The figure on each chip counts every Hawthorn cafe we have seen it at, in posts, reviews, menus or press, to 14 Nov 2026. The trend's own page lists every cafe in Melbourne.
Matcha
15 cafes in Hawthorn · here before our records began
- Sold asmatchaAokumaCustomer review, 9 Nov 2026
- Sold asmatchaMORE COFFEE MELBOURNECustomer review, 9 Nov 2026
- On the menuMatcha Latte, $7.10Marche CafeCafe's post, 2 Nov 2026 · 2 more on the menu
- Sold asmatchamachi machiCustomer review, 16 Oct 2026
- Sold asmatchaBetterburntCafe's post, 15 Oct 2026
- Sold asmatchaSonny RayCustomer review, 6 Oct 2026
When each trend turned upWhen each trend turned up
Dates are the first post we have from a Hawthorn cafe, or a customer posting from one, since 1 Jul 2025. A first post is when a trend shows up in what we collect, not when or where it began.
We saw 6 of 9 arrive: we had already been following that cafe for 60 days, so the date is close to when it turned up. A hollow dot is just the first post we could read.
Our records start in Jul 2025, so a trend posted here that month was most likely here already. Beside each later one: how many of the suburbs where we saw it arrive had it before Hawthorn.
When each trend turned up
Dates are the first post we have from a Hawthorn cafe, or a customer posting from one, since 1 Jul 2025. A first post is when a trend shows up in what we collect, not when or where it began.
We saw 6 of 9 arrive: we had already been following that cafe for 60 days, so the date is close to when it turned up. A hollow dot is just the first post we could read.
Our records start in Jul 2025, so a trend posted here that month was most likely here already. Beside each later one: how many of the suburbs where we saw it arrive had it before Hawthorn.
First posts we saw, not where a trend began
Here when our records beganAlready posted in Hawthorn in Jul 2025, the first month we read
- We saw it arrive
- First post we saw
- PistachioWe saw it arrive. 1 of 22 suburbs had it before Hawthorn
- Mango matchaWe saw it arrive.
- Earl grey matchaWe saw it arrive.
- Iced latteWe saw it arrive. 4 of 37 suburbs had it before Hawthorn
- TiramisuWe saw it arrive. 5 of 15 suburbs had it before Hawthorn
- BiscoffFirst post we saw.
- TaroFirst post we saw.
- Strawberry matchaFirst post we saw.
Show all 9Show fewer
- Cold brewWe saw it arrive. 21 of 27 suburbs had it before Hawthorn
Hawthorn in numbers
- 82cafes
- 10we follow
- 19trends seen
- 15in cafes' posts
Very trend-forward
5 of the 10 cafes we read in the last 90 days posted a rising drink, and 10 different trends in six months.
“We follow”: cafes whose posts we read that posted in the last 90 days.
Of the 10 Hawthorn cafes we followed in 180 days, 6 posted 10 of the trends we track. In 90 days 5 of 10 posted a rising trend and 2 one new to them. Against Melbourne: range above Melbourne, rising above Melbourne, new about the same as Melbourne.
The Inner East as a whole is trend-forward.
- Very trend-forward1.5 times Melbourne's trend activity or more, from at least 3 cafes.
- Trend-forward1.2 times Melbourne or more, from at least 2 cafes.
- About averageclose to Melbourne as a whole.
- Sticks to the classicsabout two thirds of Melbourne or less.
- Too few cafes to sayfewer cafes we follow than a band needs.
The three glasses: Range, how many different trends each cafe posts. Rising, how many cafes post a drink that is rising now. New, how many cafes tried a trend new to them. A fuller glass means more than Melbourne as a whole.
Each part compares a place's cafes with Melbourne. Range counts at most 3 trends per cafe over 180 days. Rising is cafes posting a rising or emerging trend in 90 days. New is cafes posting a trend for the first time in 90 days, and counts half.
Every part is pulled toward Melbourne, as if 8 average cafes were added, so two or three cafes can't swing it. A suburb needs 5 cafes we followed in 180 days, an area 10.
We follow posts from only some cafes, so the band depends on which ones. That is why it is a band with its sample, never a rank. Suburbs inside a band are listed by how many cafes we follow.
Figures to
Also try nearby
- Hawthorn East 1.5 kmToo few cafes to say
- Burnley 1.5 kmToo few cafes to say
- Kew 1.7 kmAbout average
- Kooyong 2.1 kmToo few cafes to say
- Camberwell 2.3 kmVery trend-forward
- Kew East 2.9 kmToo few cafes to say
- All of the Inner East
Questions about Hawthorn
What cafe trends are in Hawthorn?
As at 14 Nov 2026 we have seen 19 tracked trends in Hawthorn cafes across posts, reviews, menus and press, including Matcha, Iced latte, Strawberry matcha, Cold brew and Hojicha. The latest to show up in cafes' posts there is Cold brew, first seen in Oct 2026.
How trend-forward are Hawthorn cafes?
Hawthorn is very trend-forward on our trend score as at 14 Nov 2026. 5 of the 10 cafes we read in the last 90 days posted a rising drink, and 10 different trends in six months. Against Melbourne: range above Melbourne, rising above Melbourne, new about the same as Melbourne.
We track 82 cafes there and follow 11, so the band depends on which ones those are.
Where can I get Matcha in Hawthorn?
We have seen Matcha at 15 cafes in Hawthorn across posts, reviews, menus and press, as at 14 Nov 2026: Aokuma, MORE COFFEE MELBOURNE, Marche Cafe, machi machi, Betterburnt and 10 more. Each one on this page links to where we saw it.
Which part of Melbourne is Hawthorn in?
We group Hawthorn (3122) with the Inner East. East of the Yarra from Hawthorn and Kew through Camberwell, Canterbury, Balwyn and Surrey Hills to Box Hill, Burwood and Blackburn, north to Bulleen, Doncaster and Templestowe, and south to Glen Iris and Ashburton.
How is this worked out?
We track every cafe we can find in Melbourne. We read the public posts of the ones we follow, plus customer reviews, cafe menus and food press. A cafe counts for a trend when it, or a customer posting from it, posted about it. Creators' posts never count as proof a cafe sells something.
A share is the cafes posting a trend in the last 90 days, out of the cafes in the same place that posted anything then. An area needs at least 10 such cafes before we show one. "First seen" is the earliest post we have since 1 Jul 2025. That is when a trend shows up in what we collect, not when or where it started. Figures run to 14 Nov 2026.
Facts to quote
Hawthorn at a glance
Updated
- The Froth tracks 82 cafes in Hawthorn, in the Inner East, and follows posts from 11 of them, 10 of which posted in the 90 days to 14 Nov 2026.
- 19 tracked cafe trends have been seen in Hawthorn across posts, reviews, menus and press, 15 of them in cafes' own or customers' posts, as at 14 Nov 2026.
- Hawthorn is very trend-forward on our trend score as at 14 Nov 2026. 5 of the 10 cafes we read in the last 90 days posted a rising drink, and 10 different trends in six months. Against Melbourne: range above Melbourne, rising above Melbourne, new about the same as Melbourne.
- The latest tracked trend to show up in Hawthorn cafes' posts is Cold brew, first seen there on 21 Oct 2026.
- Matcha is the tracked trend seen at the most cafes in Hawthorn: 15 cafes across posts, reviews, menus and press, as at 14 Nov 2026.