For cafe owners
What Australia's frothing for
What people search for that few cafes serve yet.
How we work it out
Data to . Australian searches are for Oct 2026. Cafes serving it: the last 90 days. Search change: Aug to Oct 2026 against Aug to Oct 2025. Each city is compared with its own typical trend, and the list is ordered by the typical size of each trend's city gaps. Cafe counts are never added across cities.
- We take each trend's Google searches in the place last month, and the cafes that put it on a menu or posted it in the last 90 days.
- Searches divided by cafes gives searches per cafe. We compare that with the middle trend in the same place.
- Trends with too few searches to be reliable are left out, and so are trends most cafes already serve.
- Each city is compared with its own typical trend, so a city where we read fewer cafes isn't made to look behind. The Australia view lists each trend's city gaps. It never adds cafe counts across cities.
- Not here yet lists trends that 10 or more cafes serve in another city, where fewer than 3 serve it here. In cities where we read menus and Google reviews only, it says "not seen yet" rather than "none".
The biggest gapsSearches per cafe
Searches per cafe is a trend's searches a month divided by the cafes serving it in the last 90 days, worked out city by city. Each city is compared with its own typical trend. The big figure is the typical of those city gaps; the bars show it against a typical trend. Cafe counts are never added across cities.
- Dubai chocolate: biggest 39× in Adelaide, 28,100 Australian searches a month, usually $18.11, searches down 81% on last year.
- Protein coffee: biggest 61× in Melbourne, 4,400 Australian searches a month, searches up 30% on last year.
- Coconut water espresso: biggest 19× in Brisbane, 1,720 Australian searches a month, searches up 9% on last year.
Searches per cafe
Searches per cafe is a trend's searches a month divided by the cafes serving it in the last 90 days, worked out city by city. Each city is compared with its own typical trend. The big figure is the typical of those city gaps; the bars show it against a typical trend. Cafe counts are never added across cities.
- Dubai chocolate: biggest 39× in Adelaide, 28,100 Australian searches a month, usually $18.11, searches down 81% on last year.
- Protein coffee: biggest 61× in Melbourne, 4,400 Australian searches a month, searches up 30% on last year.
- Coconut water espresso: biggest 19× in Brisbane, 1,720 Australian searches a month, searches up 9% on last year.
Each figure is times the usual searches per cafe, across the trend's cities.
- Dubai chocolate22× the usual searches per cafe, across its cities8 of 9 cities: Sydney, Melbourne, Brisbane, Gold Coast, Perth, Adelaide, Canberra, Hobart
- Protein coffee19× the usual searches per cafe, across its cities6 of 9 cities: Sydney, Melbourne, Brisbane, Gold Coast, Perth, Adelaide
- Coconut water espresso14× the usual searches per cafe, across its cities5 of 9 cities: Sydney, Melbourne, Brisbane, Perth, Adelaide
Searches show interest, not sales.
Frothing for itWhich trends count
Trends that at least one city is frothing for. A city counts when it has at least 100 searches a month, three times its typical searches per cafe, and fewer than 1 in 6 of its cafes serve it.
Which trends count
Trends that at least one city is frothing for. A city counts when it has at least 100 searches a month, three times its typical searches per cafe, and fewer than 1 in 6 of its cafes serve it.- HojichaBiggest 16× in SydneyCities frothing7 of 9Typical gap13×Australian searches26,600Usual price$7.24Searches on last year +7% up
- EinspannerBiggest 26× in BrisbaneCities frothing5 of 9Typical gap13×Australian searches3,600Usual price$9.38Searches on last year +32% up
- Basque cheesecakeBiggest 16× in Gold CoastCities frothing8 of 9Typical gap10×Australian searches27,100Usual price$23.90Searches on last year +14% up
- Mont Blanc coffeeBiggest 16× in CanberraCities frothing8 of 9Typical gap9×Australian searches40,330Usual price$9.73Searches on last year +153% up
- Jasmine matcha cloudBiggest 6× in MelbourneCities frothing1 of 9Typical gap6×Australian searches480Usual price$9.70Searches on last year +129% up
- Hot honeyBiggest 9× in PerthCities frothing5 of 9Typical gap5×Australian searches18,100Usual price$18.79Searches on last year
- Earl grey matchaBiggest 10× in BrisbaneCities frothing4 of 9Typical gap5×Australian searches1,480Usual price$9.74Searches on last year +2% up
- Cold foamBiggest 16× in HobartCities frothing8 of 9Typical gap4×Australian searches26,770Usual price$9.79Searches on last year +975% up
Not here yetWhich trends count
Trends that 10 or more cafes serve in at least one city, while fewer than 3 serve them in another. Missing from the most cities first.
Which trends count
Trends that 10 or more cafes serve in at least one city, while fewer than 3 serve them in another. Missing from the most cities first.Big in some cities, missing in others.
| Sydney | Melbourne | Brisbane | Gold Coast | Perth | Adelaide | Canberra | Hobart | Darwin | |
|---|---|---|---|---|---|---|---|---|---|
| Earl grey matcha | Sydney: 12 cafes | Melbourne: 16 cafes | Brisbane: 2 cafes | Gold Coast: none | Perth: 2 cafes | Adelaide: 2 cafes | Canberra: 1 cafe | Hobart: 1 cafe | Darwin: not seen yet |
| Einspanner | Sydney: 10 cafes | Melbourne: 6 cafes | Brisbane: 1 cafe | Gold Coast: none | Perth: 7 cafes | Adelaide: 1 cafe | Canberra: not seen yet | Hobart: 1 cafe | Darwin: not seen yet |
| Coconut cloud | Sydney: 13 cafes | Melbourne: 9 cafes | Brisbane: 6 cafes | Gold Coast: 1 cafe | Perth: 1 cafe | Adelaide: 2 cafes | Canberra: 3 cafes | Hobart: 1 cafe | Darwin: 2 cafes |
| Honeycomb | Sydney: 10 cafes | Melbourne: 5 cafes | Brisbane: 2 cafes | Gold Coast: 1 cafe | Perth: 4 cafes | Adelaide: 3 cafes | Canberra: 1 cafe | Hobart: not seen yet | Darwin: not seen yet |
| Cruffin | Sydney: 10 cafes | Melbourne: 23 cafes | Brisbane: 8 cafes | Gold Coast: 7 cafes | Perth: 4 cafes | Adelaide: 1 cafe | Canberra: not seen yet | Hobart: not seen yet | Darwin: not seen yet |
| Pandan | Sydney: 9 cafes | Melbourne: 14 cafes | Brisbane: 4 cafes | Gold Coast: none | Perth: 6 cafes | Adelaide: 3 cafes | Canberra: 2 cafes | Hobart: not seen yet | Darwin: not seen yet |
| Lavender | Sydney: 5 cafes | Melbourne: 12 cafes | Brisbane: none | Gold Coast: 3 cafes | Perth: 3 cafes | Adelaide: 3 cafes | Canberra: not seen yet | Hobart: 1 cafe | Darwin: not seen yet |
| Salted maple | Sydney: 10 cafes | Melbourne: 8 cafes | Brisbane: 6 cafes | Gold Coast: 3 cafes | Perth: 1 cafe | Adelaide: 3 cafes | Canberra: 1 cafe | Hobart: not seen yet | Darwin: not seen yet |
| Dubai chocolate | Sydney: 33 cafes | Melbourne: 43 cafes | Brisbane: 13 cafes | Gold Coast: 8 cafes | Perth: 7 cafes | Adelaide: 4 cafes | Canberra: 1 cafe | Hobart: 1 cafe | Darwin: not seen yet |
| Pistachio croissant | Sydney: 28 cafes | Melbourne: 26 cafes | Brisbane: 8 cafes | Gold Coast: 4 cafes | Perth: 6 cafes | Adelaide: 3 cafes | Canberra: not seen yet | Hobart: not seen yet | Darwin: not seen yet |
- 31040cafes serving it, last 90 days
- under 3, the gap
- none
- not seen yet (menus and reviews only)
Questions people ask
What drinks and food are people searching for that cafes don't serve?
Dubai chocolate leads: 8 of the 9 cities we cover are frothing for it. Its biggest gap is in Adelaide, where it gets about 39 times the searches per cafe of a typical Adelaide trend. Across them its gap is typically about 22 times. Next come protein coffee (6 cities) and coconut water espresso (5 cities). Australia's list is ordered by the typical size of each trend's city gaps, not by how many cities it is in. Pick a city on the page to see its own list.
What is each city frothing for?
The biggest gap in each city in Oct 2026. Sydney: Dubai chocolate, 6,810 searches a month and 33 cafes serve it. Melbourne: protein coffee, 720 searches a month and 1 cafe serves it. Brisbane: Einspanner, 260 searches a month and 1 cafe serves it. Gold Coast: protein coffee, 140 searches a month and 1 cafe serves it. Perth: Dubai chocolate, 2,490 searches a month and 7 cafes serve it. Adelaide: Dubai chocolate, 1,640 searches a month and 4 cafes serve it. Canberra: Dubai chocolate, 330 searches a month and 1 cafe serves it. Hobart: Dubai chocolate, 120 searches a month and 1 cafe serves it. No trend counts as a gap in Darwin yet.
How do you work out a gap?
For each trend in a city we divide its Google searches last month by the cafes that served it in the last 90 days, then compare that with the middle trend in the same city. A trend counts when it has at least 100 searches a month, at least 3 times the searches per cafe of a typical trend there, and fewer than 1 in 6 of the city's cafes already serve it. Each city is compared with its own typical trend, and cafe counts are never added across cities.
What does Not here yet mean?
A trend that 10 or more cafes serve in one city, while fewer than 3 serve it in another. Earl grey matcha is the clearest example: 16 Melbourne cafes serve it. Elsewhere: only 2 in Brisbane, none in Gold Coast, only 2 in Perth, only 2 in Adelaide, only 1 in Canberra, only 1 in Hobart and not seen in Darwin yet. In cities where we read menus and Google reviews only, a trend we haven't found is "not seen yet", never "none".
Does a big gap mean a trend will sell?
Not on its own. Searches show interest, not sales. A big gap means people are looking and few cafes have it. It doesn't promise it will sell at yours. Some searches are for making it at home.
How we work it out
- We take each trend's Google searches in the place last month, and the cafes that put it on a menu or posted it in the last 90 days.
- Searches divided by cafes gives searches per cafe. We compare that with the middle trend in the same place.
- Trends with too few searches to be reliable are left out, and so are trends most cafes already serve.
- Each city is compared with its own typical trend, so a city where we read fewer cafes isn't made to look behind. The Australia view lists each trend's city gaps. It never adds cafe counts across cities.
- Not here yet lists trends that 10 or more cafes serve in another city, where fewer than 3 serve it here. In cities where we read menus and Google reviews only, it says "not seen yet" rather than "none".