It is on a small share of cafes (2.7% in the last 90 days) and holding steady.
Fewer than 5 Adelaide cafes have it, or the first review we have is under 120 days old. It also covers anything on a small share of cafes that is holding steady.
The stages run Emerging, Rising, Peaking, Mainstream, Fading. A trend can skip a stage or move back.
Japanese green tea roasted until it turns brown, usually whisked into milk as a latte: nutty, toasty and lower in caffeine than matcha.
Japanese green tea roasted until it turns brown, usually whisked into milk as a latte: nutty, toasty and lower in caffeine than matcha.
Drawn as an iced hojicha latte, the drink Adelaide cafes most often put it in.
Illustrative: a typical build, not one cafe's recipe.
Where to get one13 Adelaide cafes have it on their menus. Prices are from those menus and may have changed.
Showing 10 of 13 cafes, cheapest first
Adelaide cafes with Hojicha on their menus or in their posts.
The flavours on Adelaide cafe menus that list hojicha, most cafes first, with the menu line most of them use. A chain counts as one cafe however many shops it has.
It's emerging: early days yet.
Adelaide's figures come from Google reviews and cafe menus (366 Adelaide cafes with a review or menu in the last 90 days). We don't read Adelaide cafes' posts yet, so this is a small sample and a drink shows up here later than it would in posts.
Adelaide searches a month
Searches up by half on Dec 2024.
First Adelaide review in our data.
1,560 searches, the most yet.
Share of each city's cafes posting it, last 90 days.
Of every search for it in Australia, how many come from Adelaide.
Searches in Oct 2026, circles sized to match.
13suburbs with cafes that have it
By Nov 2026 (so far)
Each bar is the Adelaide cafes with a customer review of it that month; Nov 2026 is not over yet, so its bar is so far.
6 suburbs are known only from a menu, which we can't date, so they count in the last month.
Data updated 13 Nov 2026.
Hojicha is on 13 Adelaide cafe menus and has been seen at cafes in 13 Adelaide suburbs.
Japanese green tea roasted until it turns brown, usually whisked into milk as a latte: nutty, toasty and lower in caffeine than matcha. In all our data to 13 Nov 2026, The Froth has seen it at 16 Adelaide cafes across 13 suburbs, in Google reviews and menus. The 13 in "Where to get one" are the cafes with it on their current menu.
It is on 13 Adelaide cafe menus right now, including Waffle Tree in Prospect, Seoul Sisters in Adelaide, Mascavado Café & Pâtisserie in Adelaide and Mascavado Café & Pâtisserie Norwood in Norwood. The "Where to get one" list on this page has every one, with the price where the menu gives one, links to the menu or post, and directions. Menus change, so check with the cafe before you go.
The average is $8.56, from 9 Adelaide cafe menus as of 14 Nov 2026. Most charge between $5.80 and $12; the lowest we have seen is $5 and the highest $14.
It is on a bigger share of Brisbane cafes: 4.5% against Adelaide's 2.7%, over the last 90 days.
It is early days. The Froth rates hojicha as Emerging as of 13 Nov 2026: it is on a small share of cafes (2.7% in the last 90 days) and holding steady. In the 90 days to 13 Nov 2026, 2.7% of the Adelaide cafes we see well (a current menu in that time) had it. Among the 716 cafes we have followed through both periods, none of the same cafes had it, against 1 in the 90 days before. Adelaide searches for it were up 14% in Aug to Oct 2026 compared with Aug to Oct 2025.
There were 1,560 searches for hojicha in Adelaide in Oct 2026, with all its names added up. Across the 23 months we have, from Dec 2024 to Oct 2026, it ranged from 700 searches (Jan 2025) to 1,560 (Oct 2026). These are monthly estimates of search demand in Adelaide.
The earliest Adelaide customer review about hojicha that The Froth has is from 2 Mar 2026. We only see what we collect, so that is when we first saw it, not when it started: it may have been sold earlier, here or elsewhere.
A typical iced hojicha latte, drawn from Adelaide cafes' menus and reviews, is built from the top down with hojicha (roasted green tea powder whisked with warm water, poured on last), ice (fills the cup before anything is poured) and cold milk (about 200 ml). Each cafe makes its own version, so this is a typical build, not one cafe's recipe.
A cafe counts for hojicha from the first Google review we found that mentions it, and while it is on the cafe's current menu. Shares are of the cafes we see well: those with a current menu in the same 90 days, a chain counting once. A change compares the same cafes in the last 90 days with the 90 before, only among cafes we have followed through both, so newly added cafes never look like growth. The 90 days end on the latest day with new reviews or menus (13 Nov 2026), not today. Searches are monthly search demand in Adelaide with all of a trend's names added up. The full method is on our "How we track cafe trends" page.