Only 4 cafes have it so far.
Fewer than 5 Hobart cafes have it, or the first review we have is under 120 days old. It also covers anything on a small share of cafes that is holding steady.
The stages run Emerging, Rising, Peaking, Mainstream, Fading. A trend can skip a stage or move back.
Japanese green tea roasted until it turns brown, usually whisked into milk as a latte: nutty, toasty and lower in caffeine than matcha.
Japanese green tea roasted until it turns brown, usually whisked into milk as a latte: nutty, toasty and lower in caffeine than matcha.
Drawn as an iced hojicha latte, the drink Hobart cafes most often put it in.
Illustrative: a typical build, not one cafe's recipe.
Where to get oneIt's emerging: early days yet.
Hobart's figures come from Google reviews and cafe menus (89 Hobart cafes with a review or menu in the last 90 days). We don't read Hobart cafes' posts yet, so this is a small sample and a drink shows up here later than it would in posts.
Hobart searches a month
90 searches, the busiest month.
First Hobart review in our data.
Share of each city's cafes posting it, last 90 days.
Of every search for it in Australia, how many come from Hobart.
Searches in Oct 2026, circles sized to match.
3suburbs with cafes that have it
By Nov 2026 (so far)
Each bar is the Hobart cafes with a customer review of it that month; Nov 2026 is not over yet, so its bar is so far.
Data updated 13 Nov 2026.
Too early to quote: 4 cafes have had it so far. A quote will appear here once 5 cafes have.
Japanese green tea roasted until it turns brown, usually whisked into milk as a latte: nutty, toasty and lower in caffeine than matcha. In all our data to 13 Nov 2026, The Froth has seen it at 4 Hobart cafes across 3 suburbs, in Google reviews and menus. The 1 in "Where to get one" are the cafe with it on its current menu.
It is on 1 Hobart cafe menu right now, including ERDA in Hobart. The "Where to get one" list on this page has every one, with the price where the menu gives one, links to the menu or post, and directions. Menus change, so check with the cafe before you go.
There were 90 searches for hojicha in Hobart in Oct 2026, with all its names added up. Across the 23 months we have, from Dec 2024 to Oct 2026, it ranged from 40 searches (Dec 2024) to 90 (May 2025). These are monthly estimates of search demand in Hobart.
It is on a bigger share of Brisbane cafes: 4.4% against Hobart's 1.1%, over the last 90 days.
The earliest Hobart customer review about hojicha that The Froth has is from 19 Jun 2026. We only see what we collect, so that is when we first saw it, not when it started: it may have been sold earlier, here or elsewhere.
A typical iced hojicha latte, drawn from Hobart cafes' menus and reviews, is built from the top down with hojicha (roasted green tea powder whisked with warm water, poured on last), ice (fills the cup before anything is poured) and cold milk (about 200 ml). Each cafe makes its own version, so this is a typical build, not one cafe's recipe.
A cafe counts for hojicha from the first Google review we found that mentions it, and while it is on the cafe's current menu. Shares are of the cafes we see well: those with a current menu in the same 90 days, a chain counting once. A change compares the same cafes in the last 90 days with the 90 before, only among cafes we have followed through both, so newly added cafes never look like growth. The 90 days end on the latest day with new reviews or menus (13 Nov 2026), not today. Searches are monthly search demand in Hobart with all of a trend's names added up. The full method is on our "How we track cafe trends" page.